Marketing Program Coordinator

2 weeks ago


Los Angeles, California, United States County of Los Angeles, CA Full time

Salary:
$6, $8,752.82 Monthly

Job Type:
Full time

Job Number:
Q1772B
Department: PUBLIC LIBRARY

Position Overview:
The County of Los Angeles is seeking a dedicated individual to assist in the coordination and promotion of marketing initiatives within the department.

This role involves supporting the planning, solicitation, negotiation, and execution of marketing strategies that align with the department's objectives.

Successful candidates will possess a comprehensive understanding of public sector marketing principles, merchandising, project management techniques, and analytical methods for effective problem-solving and decision-making.


Key Responsibilities:
Essential duties include, but are not limited to:

1. Develop and execute marketing strategies for departmental programs and services, ensuring adherence to the Department Brand Guide and Copy Style Guide.

2. Serve as the Marketing & Communications liaison, providing support to various departmental divisions to enhance program visibility.

3. Collaborate with departmental staff to tailor marketing plans for diverse audiences, including children, teens, adults, and families.

4. Engage in negotiations with marketing sponsors regarding sponsorships, donations, and licensing agreements.

5. Prepare marketing data to support negotiations and program implementation.

6. Create promotional materials to effectively communicate services, programs, and events.

7. Coordinate the execution of marketing initiatives and analyze their effectiveness to ensure alignment with County guidelines.

8. Draft recommendations for the Board of Supervisors and assist in preparing grant applications.

9. Monitor marketing programs for compliance with contractual obligations.

10. Manage projects assigned to vendors, providing clear instructions and timelines to ensure timely completion.


Qualifications:
Candidates must meet one of the following criteria:

- One year of experience in a public agency assisting in the negotiation and implementation of marketing programs.

- Two years of experience in private sector marketing, with a focus on negotiating and executing marketing projects.

A master's degree in Marketing from an accredited institution may substitute for six months of required experience.


Additional Information:
A valid California Class C Driver License is required. This position involves light physical effort, including occasional lifting and considerable walking. The County of Los Angeles is committed to fostering a diverse and inclusive work environment that values collaboration and fairness.


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