Marketing Project Manager
2 weeks ago
Job Summary:
We are seeking a skilled Marketing Project Manager to lead and enhance our initiatives in our Talent and Learning organization. This role will focus on understanding the current employee experience and lead initiatives to more effectively market our tools and programs to meet their needs and drive effective learning and development.
Key Responsibilities:
- Conduct user experience mapping to identify pain points and opportunities for enhancing the employee learning journey.
- Plan and manage projects related to T&L Marketing strategy, ensuring timely delivery and alignment with strategic goals.
- Analyze project performance metrics to refine strategies and improve outcomes.
- Develop and execute content strategies for marketing campaigns that highlight our learning opportunities, enhancing participation and engagement.
- Maintain a pulse on employee and manager experiences through surveys, focus groups, and feedback mechanisms to inform strategy and program development.
- Develop go-to-market strategies that effectively communicate and promote our learning and development tools, ensuring they align with employee needs and organizational goals.
- Create persona-based Talent and Learning (T&L) online portfolio to tailor programs for diverse employee segments based on their experiences and preferences.
- Design and implement targeted campaigns that drive engagement and adoption of learning initiatives.
- Collaborate with HR, Talent and Learning stakeholders and leadership, learning communities, and other stakeholders to align projects with organizational goals.
- Facilitate workshops and training sessions to communicate initiatives and gather feedback.
Requirements:
- Bachelor's degree in Human Resources, Marketing, Business Administration, or a related field.
- 7-10 years of experience in project management, with a focus on marketing or employee experience.
- Ability to create visual content that tells compelling stories, leveraging skills in graphic design and graphic visualization.
- Strong understanding of HR practices and employee engagement strategies, or the ability to quickly learn.
- Excellent communication and interpersonal skills, with a proven track record of building collaborative relationships across teams and stakeholders.
- Strong project management experience, with proficiency in Smartsheet, Excel, and other project management tools; PMP certification is a plus.
- Creative mindset with a passion for enhancing employee experiences and learning opportunities.
- Builds partnerships and works collaboratively with others to meet shared objectives.
Benefits:
- Dental insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Generous time off policies, including 13 paid holidays
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
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