Digital Marketing Automation Manager
3 weeks ago
About the Role:
The Digital Marketing Automation Manager will lead and develop a team of marketing automation experts and web/SEO specialists. This highly visible role will be responsible for maintaining our marketing automation technology solutions, overseeing the production of email programs, and managing our web and SEO team to enhance our digital programs and improve customer engagement.
Key Responsibilities:
- Mentor, train and supervise a five-person team of marketing automation managers, web specialists, and developers to execute premier email, web, and SEO services for clients in the hearing health care space.
- Develop governance and best practices to ensure premier customer service and successful delivery of email marketing campaigns and website services.
- Collaborate with a variety of stakeholders from across the business to identify opportunities to increase program utilization, improve efficiency and quality, and reduce costs when possible.
- Set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.
- Define and achieve key performance indicators for marketing automation and web/SEO to drive members' and Audigy's success.
Requirements:
- Experience in marketing automation and email marketing, with a focus in setting up automated campaigns in Marketo/Hubspot/Act-On or similar marketing automation platforms.
- Knowledge of Search Engine Optimization, including best-practice content strategy and online reputation management.
- Familiarity with WordPress sites, including WordPress managed hosting (WP Engine).
- Experience using CRM/project/task management software (i.e., Workamajig, Salesforce).
- Expertise translating complex data into actionable insights for stakeholders.
- Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
- Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
- Comfortable working with tight deadlines and strong attention to detail.
- People management experience with excellent interpersonal, communication, and project management skills, and the ability to prioritize tasks across multiple projects and people.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a leading company in the hearing health care industry.
- Collaborative and dynamic work environment.
- Professional development and growth opportunities.
How to Apply:
If you are a motivated and experienced marketing automation professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
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