Marketing Manager, Business Development Lead
7 days ago
Visa is seeking a highly skilled Marketing Manager, Business Development to join our U.S. Regional Client Marketing team. As a key member of our team, you will be responsible for developing and executing client marketing and experiential programs that drive business growth, brand awareness, and client retention.
Key Responsibilities- Develop and sell-in client marketing and experiential programs that optimize client portfolio performance, brand awareness, and loyalty.
- Collaborate with Regional Account Executives and other team members to enable successful client conversations and an effective sales approach.
- Engage with teams across Visa and its Regional clients to deliver thought leadership marketing advisory services and oversee client engagement executions.
- Plan marketing strategies and partnership initiatives to grow the payments business for our clients through the activation of Visa sponsorships and strategic use of sponsorship assets, marketing programs, and initiatives.
- Build partnership relationships with cross-functional teams, including Sales, Product, Marketing, Visa Consulting & Analytics, and agencies to deliver best-in-class marketing plans that support business goals for both Visa and its clients.
- 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g., Master's, MBA, JD, MD) or 0 years of work experience with a PhD.
- Experience in business development and client relationship building.
- Experience in designing and executing multichannel marketing campaigns, inclusive of measurement and insights, across the marketing lifecycle (acquisition, usage, retention, loyalty).
- Strong executive presence and comfort leading discussions across all levels of client organizations and within the Visa organization.
- Strong analytical skills and comfortable translating data into marketing strategy.
- Team player with experience coordinating cross-functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met.
- Self-motivated and proactive in asking questions and proposing solutions.
- Strong process orientation - able to create processes from scratch and able to identify and drive continuous improvements.
- Highly proficient in Excel, Word, and PowerPoint, managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive and client presentations.
- Strong written and verbal communication skills - ability to create visually clear, concise, and insightful work product and presentations for senior leaders.
- Experience in building relationships with the ability to earn trust and rapport of partners at all levels.
- Proven ability to thrive in high-pressure situations and a fast-paced and matrixed environment.
- Comfortable with prioritization and ability to adapt to shifting priorities.
- Skilled in managing financials - revenue and expenses - related to your marketing programs, including timely invoicing and other administrative tasks.
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