Marketing Director for Cannabis Tech
4 weeks ago
We are seeking a Marketing Director to drive the growth and success of our brand at Sorting Robotics, a fast-growing cannabis tech startup. The ideal candidate will have a proven track record of developing and executing successful marketing campaigns.
Key Responsibilities:
- Develop and implement marketing strategies and campaigns to increase brand awareness and drive sales.
- Create and execute digital marketing campaigns across various platforms.
- Manage social media channels and create engaging and compelling content.
- Oversee the development and design of marketing collateral.
- Collaborate with internal teams to align marketing strategies with business objectives.
- Analyze market trends and competitor activities to identify opportunities.
- Monitor and report on key performance metrics to assess campaign effectiveness.
- Manage and optimize the company's website and online presence.
- Oversee the organization and execution of industry trade shows and events.
- Research and identify new marketing opportunities and trends.
Requirements:
- Bachelor's degree in Marketing, Business or a related field.
- Minimum of 5 years of experience in marketing, preferably in the cannabis industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong knowledge and understanding of digital marketing strategies and tactics.
- Experience with social media management and content creation.
- Excellent written and verbal communication skills.
- Ability to work independently and in a team environment.
- Highly organized with strong project management skills.
- Passion for the cannabis industry and an understanding of its unique challenges and opportunities.
- Flexibility to adapt to a fast-paced startup environment.
Benefits:
- $80K-$100K + Equity + Full Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Training & Development
- Free Food & Snacks
- Wellness Resources
- Stock Option Plan
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