Marketing Director
1 month ago
At VersaDesk, we're revolutionizing the way people work with innovative, ergonomic solutions that seamlessly integrate with technology. As a motivated and results-driven Marketing Director, you'll play a pivotal role in driving our growth and brand presence across all platforms.
Key Responsibilities:
- Develop and execute marketing strategies that drive brand awareness, lead generation, and revenue growth.
- Manage and optimize the marketing budget across PPC, display advertising, social media, and other digital platforms, ensuring maximum ROI.
- Collaborate closely with the Chief Marketing Officer to align marketing efforts with broader business goals and objectives.
- Partner with external agencies to ensure effective campaign execution while maintaining strategic control.
- Oversee and optimize performance across all digital campaigns, ensuring alignment with company goals and consistent execution.
- Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive and impactful marketing efforts.
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, data-driven decision making, and continuous improvement.
- Analyze market trends, competitor activities, and customer behaviors to identify new opportunities and adjust strategies accordingly.
- Track, measure, and report on the effectiveness of all marketing initiatives, providing insights and recommendations for optimization.
- Stay up-to-date with the latest digital marketing tools, trends, and best practices to ensure competitiveness in the marketplace.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
- 5+ years of experience in a senior marketing role, with a focus on digital marketing and strategy development
- Proven experience with hands-on management of large-scale marketing budgets, with a strong emphasis on PPC, display advertising, and social media
- Experience collaborating with external agencies and cross-functional teams
- Strong analytical skills and experience with tools like Google Analytics, Google Ads, and other advertising platforms
- Exceptional leadership and team management skills, with the ability to inspire and develop talent
- Excellent communication, collaboration, and problem-solving abilities
- Experience in B2B marketing, particularly in industries related to big and bulky hard goods or manufacturing
We're looking for a talented and driven Marketing Director to help us propel VersaDesk to the forefront of the industry. If you're passionate about e-commerce, digital marketing, and driving sales growth in a dynamic industry, we invite you to apply and be a driving force in our success.
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