Digital Marketing Manager for E-Commerce Growth

3 weeks ago

Los Angeles, California, United States Gorilla Full time
About the Role

Venice Of America (VOA) is a pioneering cannabis company that has successfully integrated national brands into the recreational cannabis space. Our mission is to reimagine the portfolio of national brands in the recreational space, marking a significant milestone for the cannabis industry.

Gorilla Energy, a top 10 global energy brand, is set to disrupt the energy category and launch in the US in 2024. Backed by expertise across various beverage brands, Gorilla Energy is a unique startup with a history of success in delivering great-tasting items with transparent ingredients, as well as forging strong social and distribution partnerships.

Key Responsibilities
  • Develop and execute all digital marketing strategies, including SEO/SEM campaigns, e-commerce/D2C, email, social media, display advertising, and paid media campaigns.
  • Support paid media efforts to surface data-driven strategic opportunities for the Executive Leadership team, focusing on optimization of paid media spend regionally.
  • Develop a comprehensive, national e-commerce marketing strategy to increase customer traffic, drive conversion, and grow Average Order Value (AOV).
  • Prepare analytics, reports, and dashboards on overall performance of digital marketing campaigns, including Return on Investment (ROI) and Return on Ad Spend (ROAS).
  • Share insights and learnings cross-functionally to brand product and executive teams.
  • Structure conversion points and optimize user funnels.
  • Develop and monitor campaign budgets across paid media, website, content, and social buckets.
  • Research, analyze, and track consumer behaviors and trends, and implement research into digital marketing campaigns.
  • Collaborate cross-functionally and work alongside Brand Managers and Creative Directors to ensure a consistent brand visual identity is maintained across all digital platforms.
  • Negotiate advertising contracts and media spends.
  • Stay current with emerging trends and opportunities in the digital marketing ecosystem.
Requirements
  • Bachelor's degree in marketing or a related field.
  • 3-5 years of experience working in digital and social media marketing.
  • Demonstrated track record of innovation in social/digital marketing campaigns.
  • Proficiency working on e-commerce platforms (Shopify).
  • Proficiency in automation tools (Klaviyo).
  • Demonstrable experience leading and managing SEO/SEM, email, keyword search, social display programming campaigns (Meta/Instagram).
  • Experience optimizing landing pages and user funnels, A/B testing, multivariate experiments.
  • Knowledge of digital analytics tools (Google Analytics).

An analytical mind, with a passion for measuring data. Demonstrable experience in acquisition tools and paid strategy. In-depth knowledge of current digital trends.

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