Marketing Director
3 weeks ago
The Los Angeles Sparks are seeking a highly skilled Marketing Director to lead our day-to-day marketing efforts. This critical role is responsible for building and retaining our fan base, driving ticket sales and game attendance, and working closely with our social media team to develop and implement strategies that drive business objectives.
Key Responsibilities:
Revenue Generation:
- Manage all marketing assets, including our website, email marketing, social media, and database management, to develop a comprehensive interactive marketing strategy that supports ticket sales and corporate partnerships.
- Oversee the development and execution of individual ticket sales marketing efforts, aligning revenue campaigns with in-arena themed nights and supporting group sales and promotional ticket packages.
- Create and implement email marketing campaigns and CRM development to drive demand for ticketing products based on day-to-day updates and engagement.
- Foster a culture of ROI, data-driven decision-making, and organizational excellence by staying current on new and emerging direct response channels.
Social Media:
- Collaborate with our Sr. Social Media manager to establish a social media strategy and develop learning plans to continuously optimize social media channels for business initiatives.
- Provide content and social media oversight, including managing influencer relationships with our VP of Marketing & Communications.
- Develop consistent reporting and campaign recap methodology, setting standards for monitoring and tracking across all digital channels to optimize and enhance performance.
Leadership:
- Provide oversight and development of our Marketing team.
- Offer mentorship and guidance to develop marketing staff, promoting a culture of high performance that values innovation and a commitment to excellence.
Requirements:
- Bachelor's degree in Marketing, Business Communications, or a related field.
- 5+ years of related marketing work experience in sports or entertainment.
- 3 years of experience leading and managing a team.
Preferred:
- Previous experience working for WNBA or other professional sports teams or in entertainment or event marketing.
- Strong familiarity with the Los Angeles market.
Working Conditions:
- Ability to work flexible hours, including evenings, weekends, and holidays as required.
- Available to work on-site for Sparks home games and events, including late evening hours and outside normal business hours.
- Must be willing to relocate to Los Angeles, CA.
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