Growth Marketing and Segment Lead

7 days ago

San Francisco, California, United States eBay Inc. Full time
About the Role

eBay Inc. is seeking a seasoned marketing leader to drive business growth through innovative strategies and customer engagement. As a key member of our team, you will be responsible for developing and executing segment growth strategies, expanding growth channels, and driving customer engagement.

Key Responsibilities
  • Partner with stakeholders to innovate customer experiences and drive growth for our ads business.
  • Collaborate with channel owners to develop cohesive strategies for a seamless customer journey that drives lead generation, customer adoption, retention, and segment growth.
  • Innovate and expand growth channels, including incentive programs for sellers/customers at scale.
  • Develop and implement strategies to drive SMB customer engagement, increase upsell opportunities, and reduce churn.
  • Use data-driven insights to guide decision-making and lead with a disciplined, data-driven approach to continually assess business performance and achieve quarterly and annual sales targets.
  • Create and refine scalable processes to enhance team efficiency and overall performance.
Requirements
  • 10+ years in marketing leadership roles with experience owning P&L and experience in lifecycle & lower funnel channel marketing.
  • Proven track record of building and managing high-performing teams with a focus on strategic and operational excellence.
  • Strong analytical, planning, and problem-solving capabilities with a deep understanding of sales metrics, performance standards, and methodologies.
  • Proven track record of effectively and productively collaborating and influencing senior stakeholders in a matrixed organization setup.
  • Ability to keep team motivated and focused in a fast-paced environment that may bring ambiguity.
  • Ability to work across global time zones and lead a team and partner with collaborators distributed globally.
  • Extensive knowledge of SMB sales and marketing processes and experience marketing to C2C (customer to customer) audiences.
About eBay Inc.

eBay Inc. is a global ecommerce leader that empowers millions of buyers and sellers in over 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

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