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Credit Card Segment Lead

2 months ago


San Francisco, California, United States SoFi Full time
About the Role

We are seeking a highly skilled Credit Card Segment Lead to join our team at SoFi. As a key member of our business development team, you will be responsible for leading the credit card segments for SoFi, defining the credit card value proposition and pricing for the prime and member segments, and working closely with cross-functional partners to develop and refine a targeting strategy that optimizes customer value, risk, and returns.

Key Responsibilities
  • Define and Own the Value Proposition: Collaborate with our marketing and product teams to define and own the value proposition for the credit card segments, including product, rewards, and pricing.
  • Own the P&L for the SoFi Credit Card Segments: Be accountable for the segment growth trajectory and profitability in your role.
  • Develop and Refine a Targeting Strategy: Work closely with marketing and credit risk partners to develop and refine a targeting strategy that results in profitable and resilient new account originations.
  • Analyze Segment Performance: Analyze segment performance at the portfolio level and by vintage to drive insights and optimization.
  • Hold an Oversight Role: Hold an oversight role on key business decisions and tech requirements for critical projects.
  • Build a Test & Learn Agenda: Build a test and learn agenda, in collaboration with cross-functional partners, to optimize product and pricing for the segments.
  • Monitor Competitive Activity: Monitor competitive activity and competitive offers by channel, and incorporate insights into go-forward strategies.
  • Develop and Provide Regular Reporting: Develop and provide regular reporting and business updates on segment performance, including to senior and executive leadership.
  • Develop and Execute Durable Business Plans: Develop and execute durable business plans with clear requirements, constraints, ownership, and deliverables.
  • Drive Alignment and Buy-in: Drive alignment and buy-in on solutions and strategies to meet the needs of the members and business goals.
  • Organize, Manage, and Plan Complex Projects: Organize, manage, and plan complex projects and programs.
Requirements
  • 15+ Years of Related Experience: Preferred experience in a related field, with a strong background in credit card segment management.
  • Expert Change Management Skills: Expert change management skills and experience developing and driving project plans that address member needs and expand market share.
  • Strong Leadership Skills: Strong leadership skills with the ability to effectively influence departmental and cross-functional teams focused on delivering new or upgrading existing products.
  • Excellent Communication and Collaboration Skills: Excellent communication and collaboration skills with the ability to tailor communication to varying audiences to enable key partners and stakeholders to deliver as one team.
  • Founders Mentality: A founders mentality, with an action-oriented approach, high sense of ownership, problem-solving mentality, and hands-on management.
  • Strong Analytical Skills: Strong analytical skills and ability to distill complex information into its most fundamental truths.
  • Proven Ability to Deliver Critical Initiatives: Proven ability to deliver critical initiatives in partnership with cross-functional teams.
  • Credit Card Segment Experience: Prior experience running complex credit card analyses desired.
  • Sound Understanding of Credit Card Economics: A sound understanding of credit card economics and credit risk dynamics.
  • Quantitative Undergraduate Degree: Preferred quantitative undergraduate degree.
  • Proficiency in SQL/Python: Proficiency in SQL/Python preferred.