Marketing Development Program: Unlocking Cross-Channel Success

5 days ago


Lake Forest, Illinois, United States Grainger Full time
About Grainger

Grainger is a leading industrial distributor with operations in North America, Japan, and the United Kingdom. We serve over 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships.

Job Summary

We are seeking a talented Marketing Development Program participant to join our team. As a key member of our marketing team, you will participate in a 3-year rotational program focused on acquiring cross-channel knowledge to support evergreen efforts.

Key Responsibilities
  • Participate in a 3-year rotational program, gaining cross-channel knowledge to support evergreen efforts.
  • Responsible for program management and performance optimizations of each channel rotation.
  • Complete daily tactics to improve channel performance, new customer acquisition, site traffic, conversions, and incremental return on ad spend (ROAS).
What You Will Do
  • Gain a foundational understanding of the rotation channel selected.
  • Plan channel projects, maintain targeted budgets, develop internal and external relationships, and control risks.
  • Support and translate marketing strategies into successful channel campaigns that are on time, on budget, and result in desired outcomes.
  • Work with internal partners to design and execute proactive recommendations that start with the customer.
  • Proactively develop, execute, and analyze tests (ad copy, landing page, strategic, etc.) that improve efficiencies and engage customers with relevant value propositions aligned with their needs.
  • Be a channel subject matter expert by driving continued innovation and industry best practices.
  • Prepare and provide channel performance reports, data analyses, and proposed action items to internal and external teams.
  • Stay current on tools, trends, tactics, news, and betas from industry blogs, peer networks, and vendors, and educate the broader organization and important partners on new opportunities.
  • Execute channel campaigns that directly impact Grainger digital and offline channels and overall company goals by capturing demand of high-intent customers.
  • Impact/influence business goals, such as incremental revenue and return on ad spend, site performance, sales throughout the customer lifecycle, and new customer acquisitions.
Requirements
  • Bachelor's degree in Marketing, Analytics, Business Administration, Advertising, or equivalent.
  • Agency or advertiser-side intern experience a plus.
  • Proven ability to translate performance data into actionable insights using quantitative analysis.
  • Excellent written and verbal communication skills.
  • Strong project and time management skills with attention to details and focus on quality of results.
  • Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.).
  • Physical demands encompass typical day-to-day job functions of a traditional office environment.
  • No visa sponsorships now or in the future.
  • Expected graduation between December and June 2025.
Rewards and Benefits

Grainger is committed to your safety, health, and wellbeing. Our programs provide choice and flexibility to meet our team members' individual needs. Check out some of the rewards available to you at Grainger:

  • Medical, dental, vision, and life insurance plans.
  • Paid time off (PTO) and 6 company holidays per year.
  • Automatic 6% 401(k) company contribution each pay period.
  • Employee discounts, parental leave, 3:1 match on donations, and tuition reimbursement.
  • A comprehensive set of emotional, financial, physical, and social wellbeing programs.


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