Digital Marketing Coordinator

20 hours ago


Austin, Texas, United States Texas Medical Association Full time
{"title": "Digital Marketing Specialist", "content": "Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at the Texas Medical Association. As a key member of our communications and marketing department, you will be responsible for implementing effective digital marketing strategies to improve email open and click rates, reduce unsubscribes and bounces, and enhance social media engagement.

Key Responsibilities
  1. Develop and execute email marketing campaigns using HubSpot, including creating audiences, coordinating client approvals, and tracking results.
  2. Create and maintain custom dynamic target audiences and upload excel lists of contacts into our CRM.
  3. Design and implement workflows in HubSpot for email campaign automation.
  4. Manage the project tracking calendar emails, ensuring timely delivery of products and effective communication with clients.
  5. Monitor and resolve issues related to unsubscribed contacts on a weekly basis.
  6. Provide weekly statistics to the Digital Marketing Manager on email and newsletter performance.
  7. Update contacts' subscription settings and maintain accurate data in our database.
  8. Develop and schedule social media posts to engage our audience.
  9. Manage and implement other projects as identified by the Digital Marketing Manager.
Requirements

To be successful in this role, you will need:

  • A bachelor's degree in a related field and at least three to five years of experience in digital marketing.
  • Strong knowledge of marketing and email promotion, social media, and project management.
  • Excellent writing, editing, communication, and organizational skills.
  • Proven ability to work independently and carry projects through to successful completion.
Working Conditions

This is an independent role with minimal supervision, requiring the ability to develop and research methods and procedures as needed.

", "lang_code": "en-US"}

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