Programmatic Associate Director

4 weeks ago

Chicago, Illinois, United States The Trade Desk Full time
Unlock the Power of Programmatic Advertising

The Trade Desk is revolutionizing the way global brands and their agencies advertise to audiences worldwide. Our media buying platform empowers brands to deliver a more insightful and relevant ad experience for consumers, setting a new standard for global reach, accuracy, and transparency.

Key Responsibilities:
  • Lead a team of programmatic traders, driving client and agency objectives while exemplifying the player-coach position.
  • Develop and execute strategies to ensure clients remain competitive in key areas, including first-party data management and activation, CTV consolidation, and retail measurement.
  • Understand margin drivers and optimize adoption across the book of business.
  • Establish yourself as an internal Subject Matter Expert, sharing your point of view with the wider trading team on topics ranging from best practices to test and learn results.
  • Contribute to the product process, providing detailed feedback to product managers.
  • Collaborate with multiple teams, including Technical Support, Solutions Architects, Account Management, Business Development, and Product.
  • Effectively communicate complex topics to senior stakeholders.
  • Lead data-driven conversations, utilizing the TTD platform and custom reporting to provide insights and tell client-relevant stories.
  • Consult with clients on campaign goals and strategies to maximize the value of the TTD platform.
  • Operate as a power user of the TTD UI, empowering clients to become power users and execute successful advertising campaigns.
  • Collaborate with Account Management and Sales Executives to educate clients, grow business portfolios, and ensure buyers are up-to-date on TTD's evolving products and solutions.
  • Build and maintain key relationships with client planning, trading, and analytical teams.
  • Collaborate with engineers, data scientists, and product managers to solve complex technical problems, including cross-platform frequency analysis, consumer journey visualizations, and API solutions.
Requirements:
  • 7+ years of consultative, client-facing work in ad tech, digital marketing, finance, or other data-heavy industries, with 2+ years of managerial experience.
  • Previous DSP experience is highly recommended, with a focus on optimizing campaigns and implementing previous learnings.
  • Experience working cross-functionally internally and externally to solve complex troubleshooting problems and drive business results.
  • A proven track record of driving value by forging strong relationships with clients, understanding their objectives, and recommending best strategies using data.
  • Effective at onboarding and managing a small team, with the ability to clearly communicate roles and responsibilities, hold team members accountable for results, and provide constant feedback.
  • A comprehensive understanding of the digital marketplace and the US media marketplace as a whole, with a strong foundation in DSPs, SSPs, ad servers, programmatic execution, verification partners, and data partnerships.
  • Experience working with senior stakeholders at the Brand and Advertiser level.
  • A proven track record of using data to drive strategic initiatives.
  • Advanced Excel skills, including Pivot Tables, joining data sets, complex formulas, etc.
  • Strong presentation skills and comfort presenting to senior stakeholders.

The Trade Desk is an equal opportunity employer, committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day. We value the unique experiences and perspectives that each person brings to our organization.

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