Programmatic Media Strategist
13 hours ago
Starcom, a global communications planning and media leader, is seeking a Senior Analyst, Programmatic to join our team. As a key member of our digital activation team, you will be responsible for owning strategic planning and campaign execution for assigned clients.
Key Responsibilities:- Plan, execute, manage, and optimize programmatic media campaigns for agency clients, leveraging expertise in auction/exchange based performance media, display, mobile, or video audience-based buying, remarketing campaigns, and social media promotions.
- Develop and communicate digital strategies, rationales, and proposals for current and new clients, showcasing your ability to effectively communicate complex ideas.
- Ensure diligence, attention to detail, and adherence to Starcom's best practices throughout the full digital campaign life-cycle, from planning to execution.
- Manage daily campaign maintenance, including internal questions regarding tracking and status of various campaigns, and provide weekly and monthly auditing reports to agency stakeholders.
- Collaborate with the broader Starcom digital activation, strategy, and analytics teams to develop and implement innovative solutions.
- Coach, manage, and educate Associates on new technologies, digital advertising principles, and client services skills, fostering a culture of knowledge sharing and growth.
- Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
- 1+ years of directly related experience in programmatic media, preferably with expertise in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP, and Facebook and Twitter APIs.
- Strong analytical, organizational, and communication skills, with proficiency in Microsoft Office Suite and intermediate to advanced understanding of Excel.
Starcom is an Equal Opportunity Employer, committed to diversity and inclusion. We welcome applications from candidates with diverse backgrounds and experiences.
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