Programmatic Media Strategist

4 weeks ago


Chicago, Illinois, United States Publicis Groupe Full time
Job Title: Senior Analyst, Programmatic

Starcom, a global communications planning and media leader, is seeking a Senior Analyst, Programmatic to join our team. As a key member of our digital activation team, you will be responsible for owning strategic planning and campaign execution for assigned clients.

Key Responsibilities:
  • Plan, execute, manage, and optimize programmatic media campaigns for agency clients, leveraging expertise in auction/exchange based performance media, display, mobile, or video audience-based buying, remarketing campaigns, and social media promotions.
  • Develop and communicate digital strategies, rationales, and proposals for current and new clients, showcasing your ability to effectively communicate complex ideas.
  • Ensure diligence, attention to detail, and adherence to Starcom's best practices throughout the full digital campaign life-cycle, from planning to execution.
  • Manage daily campaign maintenance, including internal questions regarding tracking and status of various campaigns, and provide weekly and monthly auditing reports to agency stakeholders.
  • Collaborate with the broader Starcom digital activation, strategy, and analytics teams to develop and implement innovative solutions.
  • Coach, manage, and educate Associates on new technologies, digital advertising principles, and client services skills, fostering a culture of knowledge sharing and growth.
Requirements:
  • Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
  • 1+ years of directly related experience in programmatic media, preferably with expertise in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP, and Facebook and Twitter APIs.
  • Strong analytical, organizational, and communication skills, with proficiency in Microsoft Office Suite and intermediate to advanced understanding of Excel.
Additional Information:

Starcom is an Equal Opportunity Employer, committed to diversity and inclusion. We welcome applications from candidates with diverse backgrounds and experiences.



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