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Senior Associate, Programmatic Media Specialist
2 months ago
At GroupM, we are seeking a highly skilled and motivated Senior Associate to join our team. As a Senior Associate, you will play a key role in supporting the creation and execution of programmatic media plans using industry-leading media technology platforms.
Key Responsibilities:- Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
- Own operational tasks including budget management, billing, and campaign creative trafficking.
- Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
- Build relationships and own communication with members of the broader digital account teams including planning, investment, operations, and analytics.
- Work with publishers to implement, troubleshoot, and optimize programmatic deals to help secure access to high-quality media inventory.
- Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs, and Third-Party Verification tools.
- Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
- Familiarity with key programmatic or digital media platforms.
- Proficient in Microsoft Excel.
- Excellent verbal and written skills, and a detail-oriented mindset.
- Strong analytical abilities and quantitative skills.
At GroupM, we are committed to providing a supportive and inclusive work environment that allows our employees to grow and thrive. We offer a competitive benefits package, including medical, vision, and dental insurance, paid time off, and employee mental health awareness days. We also have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
