Strategic Marketing Lead
2 weeks ago
Position Overview:
We are seeking a skilled Marketing Manager for a contract hybrid role. This position is ideal for candidates with a background in the banking or credit card sectors.
Key Responsibilities:
- Oversee campaign management and project coordination across various products and segments.
- Support the U.S. Bankcard Portfolio's engagement and service initiatives by creating and refining Agile documentation.
- Analyze competitive insights and post-campaign reports to enhance future strategies.
- Facilitate all creative development processes and ensure campaign data specifications are met.
- Primarily focus on direct-to-consumer marketing initiatives while also contributing to go-to-market strategies as necessary.
Essential Duties:
- Collaborate with diverse business partners, agencies, and departments to fulfill campaign goals and adhere to timelines.
- Demonstrate expertise in executing direct-to-consumer marketing campaigns, encompassing strategy formulation, launch execution, and post-campaign analysis.
- Act as a liaison with MarTech teams to enable credit card data for Journey campaigns within Salesforce Marketing Cloud.
- Review and supervise the execution of creative materials to align with business unit requirements.
- Develop departmental templates and guidelines while leveraging established standards and processes.
- Negotiate project timelines and budgets, maintaining comprehensive budget reports and fulfilling internal audit obligations.
- Manage the complete lifecycle of direct-to-consumer marketing campaign execution.
Qualifications:
MUST HAVE:
- Proven experience as a Marketing Manager.
- Experience working in Agile environments (e.g., Scrum methodology).
- Strong background in campaign strategy and end-to-end execution.
- Proficiency in MS Office Suite.
- Experience collaborating with multiple stakeholders and business partners.
NICE TO HAVE:
- Familiarity with TSYS credit card data.
- Experience in the banking industry, particularly in credit card customer marketing.
- Knowledge of Jira and Confluence.
- Experience in building customer journeys within Salesforce Marketing Cloud.
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