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Campaign Strategy Lead

2 months ago

Mount Laurel, New Jersey, United States Infotek Consulting Services Inc. Full time

Position Overview:

We are seeking a skilled Marketing Manager for a contract hybrid role. This position is essential for overseeing campaign management and project coordination across various products and segments.

Key Responsibilities:

  • Collaborate with diverse business partners, agencies, and departments to fulfill campaign goals and adhere to timelines.
  • Demonstrate expertise in direct-to-consumer marketing initiatives, encompassing strategy formulation, launch execution, and post-campaign analysis.
  • Act as a liaison with MarTech teams to facilitate credit card data utilization for Journey campaigns within Salesforce Marketing Cloud.
  • Review and supervise the execution of creative assets that align with business unit requirements.
  • Develop departmental templates and guidelines while leveraging established standards and processes.
  • Negotiate project timelines and budgets, maintaining comprehensive budget reports and fulfilling internal audit standards.
  • Oversee the complete execution of direct-to-consumer marketing campaigns from inception to completion.

Qualifications:

MUST HAVE:

  • Proven experience as a Marketing Manager.
  • Experience working in Agile environments (e.g., Scrum methodology).
  • Expertise in campaign strategy and end-to-end execution.
  • Proficiency in MS Office Suite.
  • Experience collaborating with multiple stakeholders and business partners.

NICE TO HAVE:

  • Familiarity with TSYS credit card data.
  • Background in the banking sector, particularly in credit card customer marketing.
  • Experience with Jira and Confluence.
  • Ability to build customer journeys in Salesforce Marketing Cloud.