Digital Marketing Director
2 days ago
The DTC Marketing Director is responsible for driving the growth of Aquestive's consumer products and over-the-counter medications through strategic omnichannel marketing initiatives. Key objectives include increasing revenue, maximizing new consumer acquisition levels, and maintaining high levels of consumer retention.
Key Responsibilities:- Develop and execute e-marketing tactics from initiation to implementation with emphasis on analytics, email, social, search, and content development for the web properties.
- Develop and implement the direct/digital/online marketing strategy, help manage product selection, pricing strategy, promotions, and partnership opportunities that achieve and complement company goals and objectives.
- Oversee programs to improve consumer retention rates based on clear segmentation.
- Oversee marketing database including consumer segmentation for each product.
- Gather, filter, and share consumer insights on DTC products within Aquestive.
- Oversee effective web merchandising both direct and through the Amazon marketplace to increase sales.
- Develop strategies to grow revenue while enhancing the consumer experience across channels.
- Develops and maintains digital marketing strategies to build public awareness and increase sales/market share for each product category.
- Assures utilization of other organization resources to support marketing efforts.
- Develops budgets for projects, monitoring costs, and providing status reports to senior management.
- Work with other departments in developing the product strategy/selection for the Aquestive DTC business.
- Identify, develop, and implement promotional opportunities that creatively and cost-effectively generate new direct business; plan and oversee the direct promotional activities, including print and electronic.
- Work with outside partners and vendors for ongoing miscellaneous projects to achieve departmental/company goals.
- Provides leadership and supervision to direct staff.
- 7+ years direct-to-consumer brand development and digital marketing/e-commerce experience in an integrated, multi-channel marketing environment including e-commerce, Amazon Marketplace, and social media influencers.
- History of profitable channel management and driving business growth.
- Deep background in digital consumer marketing via online media sources including paid search, search engine optimization, affiliate marketing, and social media including the use of influencers.
- Demonstrated experience in digital consumer segmentation strategy.
- Management of membership, loyalty, subscription, or continuity programs a plus.
- Track record of growing new consumer acquisition programs.
- Experience with digital, mobile, and apps a plus.
- Strong management skills; ability to motivate and lead direct reports and teams.
- Excellent interpersonal, written, and presentation skills required.
- Bachelors degree required, Masters degree preferred.
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