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Marketing Coordinator

2 months ago

Kent, United States Apollo Heating Cooling Plumbing Full time
Job DescriptionJob Description

Are you an experienced Marketing Manager/coordinator who takes pride in your work? Do you have a strong dedication to providing excellent customer service? Looking for a company that is equally committed to its team members?  

Then Apollo Heating, Cooling and Plumbing is the opportunity you’ve been searching for  

We are seeking an experienced Marketing Coordinator to join our team. The ideal candidate is someone who thrives in a collaborative and supportive environment, takes pride in their work, and is committed to delivering high-quality service.

Who We Are:  

Apollo celebrated its 20th year anniversary in early 2024 and is one of the top residential services companies in the northeast Ohio area, best known for our “not a dime” warranty. Our team consists of the absolute best; we believe in doing what is right for our customers and our employees. 

Why Choose Apollo:  

  • Opportunity to lead marketing efforts for a well-established company with a significant advertising budget.
  • Work in a collaborative and supportive work environment.
  • Competitive salary and benefits package.
  • Chance to make a significant impact on the company’s growth and success.

Key Responsibilities:  

  • Marketing Strategy: Become a market expert, know the customer needs and build brand strategies that communicate a compelling message to achieve our goals.
  • Annual Planning: Build and implement an annual marketing plan to drive budgeted leads by line of business.
  • Omni-Channel Marketing: Execute and coordinate all marketing efforts, including search engine marketing, social media, direct mail, broadcast, outdoor, sponsorships, and public relations.
  • Brand Communication: Create marketing materials, demos, story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
  • Collaborative Planning: Work closely with sales managers to understand lead requirements and with the call center manager to align on scheduling and lead flow.
  • Agency Management: Manage relationships with external vendors and lead internal teams responsible for graphics creation and advertising placement.
  • Budget Management: Own the marketing budget, analyze cost per lead, optimize advertising investments, and ensure spending stays within budget.
  • Performance Analysis: Continuously analyze campaign performance and make data-driven decisions to improve results.
Qualifications:
 
  • Proven experience as a Marketing Manager or Director, preferably in the residential services industry.
  • Strong knowledge of omni-channel marketing, including digital and traditional media.
  • Experience with SEO, PPC, social media, direct mail, TV, OTT, YouTube, and billboard advertising preferred.
  • Excellent strategic thinking and execution skills.
  • Strong results orientation with demonstrated ability to manage budgets, optimize advertising investments, and achieve goals.
  • Strong analytical skills to assess campaign performance and drive improvements.
  • Excellent communication and collaboration skills to work effectively with call center, sales and service stakeholders.
  • Highly organized, with the ability to manage multiple projects and teams simultaneously.

  • Apollo Heating, Cooling and Plumbing is an equal opportunity employer  

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