Marketing Director

2 weeks ago


Kent, Ohio, United States Apollo Heating Cooling Plumbing Full time

About Apollo Heating, Cooling and Plumbing

Apollo Heating, Cooling and Plumbing is a leading residential services company in the northeast Ohio area, known for its commitment to customer satisfaction and employee well-being. With over 20 years of experience, we have established ourselves as a trusted partner for homeowners seeking reliable and efficient heating, cooling, and plumbing solutions.

Job Summary

We are seeking an experienced Marketing Director to join our team. The ideal candidate will be responsible for developing and executing a comprehensive marketing strategy to drive business growth and increase brand awareness. This is an exciting opportunity for a talented marketing professional to make a significant impact on our company's success.

Key Responsibilities

  • Marketing Strategy: Develop and implement a market-driven marketing strategy that aligns with our business objectives and targets our key customer segments.
  • Annual Planning: Create and execute an annual marketing plan that drives budgeted leads and sales growth.
  • Omni-Channel Marketing: Manage and execute all marketing efforts, including search engine marketing, social media, direct mail, broadcast, outdoor, sponsorships, and public relations.
  • Brand Communication: Develop and maintain a consistent brand voice and messaging across all marketing channels.
  • Collaborative Planning: Work closely with sales managers to understand lead requirements and with the call center manager to align on scheduling and lead flow.
  • Agency Management: Manage relationships with external vendors and lead internal teams responsible for graphics creation and advertising placement.
  • Budget Management: Own the marketing budget, analyze cost per lead, optimize advertising investments, and ensure spending stays within budget.
  • Performance Analysis: Continuously analyze campaign performance and make data-driven decisions to improve results.

Qualifications

  • Proven experience as a Marketing Director or equivalent role, preferably in the residential services industry.
  • Strong knowledge of omni-channel marketing, including digital and traditional media.
  • Experience with SEO, PPC, social media, direct mail, TV, OTT, YouTube, and billboard advertising preferred.
  • Excellent strategic thinking and execution skills.
  • Strong results orientation with demonstrated ability to manage budgets, optimize advertising investments, and achieve goals.
  • Strong analytical skills to assess campaign performance and drive improvements.
  • Excellent communication and collaboration skills to work effectively with call center, sales, and service stakeholders.
  • Highly organized, with the ability to manage multiple projects and teams simultaneously.

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