Director of Marketing and Communications

2 days ago


Des Moines, Iowa, United States The University Of Iowa Full time
Job Title: Director of Marketing and Communications

The University of Iowa is seeking a highly skilled Director of Marketing and Communications to lead our marketing efforts and enhance our brand presence. As a key member of our team, you will be responsible for developing and implementing effective marketing strategies to achieve our organizational goals.

Key Responsibilities:
  • Develop and execute comprehensive marketing plans to target specific audiences and achieve business objectives.
  • Conduct market research and analysis to inform marketing decisions and optimize marketing efforts.
  • Manage and maintain our Drupal website, ensuring it is up-to-date and aligned with our brand identity.
  • Oversee the creation and production of marketing materials, including content, graphics, and video.
  • Develop and implement a social media strategy to engage with our target audience and promote our brand.
  • Collaborate with cross-functional teams to ensure alignment and consistency in marketing efforts.
  • Track and analyze marketing metrics to measure the effectiveness of our marketing efforts and make data-driven decisions.
Requirements:
  • Bachelor's degree in Business, Marketing, Communication, or Computer Science, or equivalent combination of education and experience.
  • 5+ years of strategic marketing experience, including leading efforts in web strategy, content, email marketing, process development, and analytics.
  • Strong understanding of web and digital marketing strategies, including audiences, trends, goals, tools, and techniques.
  • Experience maintaining Drupal websites and managing social media channels.
  • Effective oral and written communication skills, with the ability to interact positively with a diverse population.
Desirable Qualifications:
  • Master's degree in Marketing or related field.
  • Experience creating responsive and adaptive websites and web experiences.
  • Experience in marketing and communications at a higher education institution.

Please note that this is a specified term appointment at 100% effort for 6-9 months. To be considered for this position, please upload your resume and cover letter as a relevant file to the submission.



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