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GU Field Marketing Director

2 months ago

Des Moines, Iowa, United States Exelixis Full time
Job Title: Field Based Marketing Director

The Field Based Marketing Director on the Key Customer Team role is a field-based position focused on working closely with Key Opinion Leaders (KOLs) at select institutions and accounts within the defined geography. This person is the expert on Exelixis products and services for Key Opinion Leaders, ensuring cross-functional resources are available as needed.

This position is in the Midwest region, requiring the candidate to be located in the region. The Field Based Marketing Director will collaborate with field sales and other Commercial Team members at the home office to develop brand strategies, manage KOL relationships, and execute key opinion leader strategies and tactics for optimal success.

Key Responsibilities:
  • Develop and implement commercial tactics, such as speaker bureaus and advisory boards, in collaboration with content creation teams.
  • Cultivate and maintain relationships with KOLs, tracking opinions and behaviors to inform brand strategy development.
  • Develop key account engagement plans for each assigned KOL, ensuring alignment with Exelixis' business objectives.
  • Manage KOL engagement at congresses, facilitating understanding of diseases and the role of Exelixis products among KOLs using approved marketing material.
  • Liaise between KOLs and home office teams to ensure seamless communication and collaboration.
  • Support the execution of Advisory Boards and speaker bureaus, ensuring compliance with all relevant regulations and policies.
  • Solicit feedback from KOLs to inform brand strategy development and ensure alignment with business objectives.
Qualifications:
  • MA/MS degree in a related discipline or equivalent combination of education and experience.
  • At least 11 years of experience in field-based or regional marketing, with a strong background in oncology therapeutic areas and launch experience.
  • Deep knowledge of products, therapeutic areas, and competitors, as well as expertise in KOL development practices.
  • Strong organization, planning, and analytical skills, with the ability to manage multiple projects and teams effectively.
  • Excellent communication and presentation skills, with the ability to travel approximately 65% of the time.
Company Information:

We are an Equal Opportunity Employer committed to diversity and inclusion in the workplace. We strive for excellence and innovation in the healthcare industry, and we are seeking a dedicated professional to join our team.