Marketing Communications Director

2 days ago

Des Moines, Iowa, United States American Heart Association Full time
About the Role

We are seeking a highly skilled Marketing Communications Director to join our team at the American Heart Association. As a key member of our marketing team, you will be responsible for developing and executing our communications strategy to promote Association health and development priorities in the Des Moines and Cedar Rapids markets.

Key Responsibilities
  • Develop and implement strategic marketing campaigns and deliverables to support major fundraising events
  • Work closely with the development team to support local revenue goals and fundraising events by producing and securing appropriate materials and presentations
  • Plan and implement campaigns for event promotion, including brainstorming out-of-the-box ideas and activities, then driving them efficiently
  • Work with the regional communications team to plan and implement sponsored campaigns through paid social, online, and traditional media
  • Supervise progress and submit performance return on investment reports on marketing and development activities
  • Control budgets and prioritize resources amongst projects
  • Work with local staff to ensure that branding guidelines are followed
  • Monitor trends to keep informed of developments in the fields of event fundraising, sponsorships, marketing, communications, and not-for-profit management
Requirements
  • At least 3 years of experience in marketing, marketing communications, or public relations
  • Solid understanding of strategic public relations, marketing planning and implementation, including email and digital campaigns
  • Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile
  • Ability to build sponsor return on investment materials
  • Print and video design capabilities, including script writing, shooting video, and editing and/or directing external agencies on such projects
  • Intermediate knowledge of Microsoft Office Suite
  • Experience in engaging communities via social media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) as well as developing content (especially video) to help drive engagement
Preferred Qualifications
  • University or college degree
  • Nonprofit and/or agency experience
  • Existing media connections throughout the Iowa area
  • Experience with AP Style writing
  • Experience with web-based platforms like Canva and Animoto
About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

We offer a wide array of benefits, including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

We're an equal opportunity employer and welcome applications from diverse candidates. If you're passionate about making a difference in the lives of others, we encourage you to apply for this exciting opportunity.

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