Marketing Director

1 month ago


Cheektowaga NY USA, United States Rosina Food Products Full time
Job Title: Marketing Manager

At Rosina Food Products, we are seeking a highly skilled and experienced Marketing Manager to join our team. The successful candidate will be responsible for leading the development and execution of our CPD division plan, in collaboration with the sales team and other stakeholders.

Key Responsibilities:
  • Develop and implement market intelligence to inform strategic decisions and drive business growth.
  • Collaborate with the sales team to identify and capitalize on market opportunities.
  • Lead the development of effective sales presentations and promotional materials.
  • Manage the company's digital presence, ensuring it remains up-to-date and accurately reflects the Rosina brand position.
  • Work closely with the Technical Services group to incorporate consumer and operator preferences into new product development concepts.
  • Develop and improve Rosina's competency in CPD product and new platform launches.
  • Lead the CPD marketing team to actively support the Sales and Brokers with sales presentations that are effective and support the strategy and objectives of the company, customer and marketplace.
  • Stay abreast of matters affecting the Frozen Food industry through close contact with trade associations and other industry professionals.
  • Develop appropriate CPD and International division public relations efforts.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.



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