Director of Sales and Marketing
1 day ago
We are seeking a highly motivated and results-driven professional to join our senior living community as the Director of Sales and Marketing. As a faith-based, not-for-profit organization, we are committed to providing compassionate and high-quality care to our residents, fostering a sense of community, and upholding our core values.
Key Responsibilities:- Maintain census budget goals on a monthly basis.
- Provide relationship sales and customer service philosophy to prospective residents and family members to obtain census budget goals.
- Develop and maintain relationships with physicians, discharge planners, social workers, and community organizations to increase referral base.
- Conduct community outreach and territory management in the market as defined by the community.
- Provide individualized sales tours, ongoing follow-up, and closing for all interested guests.
- Communicate daily with the Community Leadership Team regarding the sales process, admissions, and community outreach.
- Coordinate all admissions with the Community Leadership Team.
- Maintain sales board and sales reports on a weekly basis and communicate census development daily to management.
- Maintain sales database providing ongoing updated information to residents, inquiries, contacts, referral sources, advertising, and center events.
- Review Enquire LEADS Reports on a weekly basis to identify weakness, manage follow-up, and proactively close sales.
- Complete annually and execute ongoing strategic marketing plan and advertising plan.
- Complete a competitive analysis bi-annually.
- Coordinate with the Home Office, designated vendors, and referral websites for advertising, media buys, and marketing promotional collateral.
- Conduct ongoing sales training with the Community BackUp Team on the sales process, individualizing tours and procedures for after-hour tours.
- Communicate with residents, families, visitors, and employees in a positive manner following our Core Values and Mission.
- Maintain confidentiality of residents' personal information in and out of the community and protect and support residents' rights.
- Plan, execute, and maintain marketing and sales budget and spend-down.
- Maintain a professional appearance and demeanor that encourages a positive, nurturing environment for the residents, families, vendors, and guests.
- Ensure adequate daily coverage for meal service by communicating with the Culinary Services Director and/or Host/Hostess, to include taking resident orders for meals, providing drink refills according to residents' / guests' requests, assists with the cleaning, resetting, and preparation of the dining room in-between mealtimes.
- Proven knowledge of sales and marketing strategic planning.
- Excellent oral communication and interpersonal skills for meeting with potential residents, family members, physicians, social workers, discharge planners, employees, and managers.
- Knowledge and use of sales CRM, Excel Spreadsheets, Microsoft Word, Outlook, and PowerPoint.
- Excellent written communication skills for assistance in development of Community newsletter, brochures, letters to referral sources, and other opportunities that may arise.
- Must possess a current State Drivers License and excellent driving record.
- Demonstrates a SERVANT heart and attitude by following our Mission Statement.
- Education: Bachelor's Degree in Business with a Marketing emphasis or proven equivalent experience preferred.
- Experience: Minimum two years of experience in successful marketing of an assisted living facility or similar background.
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