Senior Marketing Manager
3 days ago
About the Role:
We are seeking a highly skilled Senior Manager to lead our Retail Marketing Operations team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive traffic and sales for our auto dealerships.
Key Responsibilities:
- Lead a team of Marketing Managers to achieve marketing goals and objectives
- Develop and implement marketing plans to drive traffic and sales for our dealerships
- Collaborate with internal teams to create content and measure the results of marketing campaigns
- Partner with dealerships to build and execute annual marketing communications plans
- Optimize digital marketing presence and enhance conversions on website, social, and third-party listing sites
- Review in-store CRM practices and results to increase sales
Requirements:
- 15+ years of experience in marketing or digital automotive retailing
- Strong attention to detail and sense of urgency
- Excellent communication and leadership skills
- Proficient in Google Analytics, Firstlook, and dealership CRM systems
- Bachelor's degree in Business, Marketing, Communications, or Advertising
What We Offer:
- Competitive pay and benefits package
- Opportunity to work with a leading automotive retailer
- Professional development and growth opportunities
Why Join Us:
Lithia & Driveway is a leading automotive retailer committed to providing exceptional customer experiences. We offer a dynamic and supportive work environment, with opportunities for growth and development. If you are a motivated and results-driven professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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