Senior Marketing Manager

3 days ago


Lansing, Michigan, United States Lithia & Driveway Full time
Job Title: Senior Manager, Retail Marketing Operations

About the Role:

We are seeking a highly skilled Senior Manager to lead our Retail Marketing Operations team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive traffic and sales for our auto dealerships.

Key Responsibilities:

  • Lead a team of Marketing Managers to achieve marketing goals and objectives
  • Develop and implement marketing plans to drive traffic and sales for our dealerships
  • Collaborate with internal teams to create content and measure the results of marketing campaigns
  • Partner with dealerships to build and execute annual marketing communications plans
  • Optimize digital marketing presence and enhance conversions on website, social, and third-party listing sites
  • Review in-store CRM practices and results to increase sales

Requirements:

  • 15+ years of experience in marketing or digital automotive retailing
  • Strong attention to detail and sense of urgency
  • Excellent communication and leadership skills
  • Proficient in Google Analytics, Firstlook, and dealership CRM systems
  • Bachelor's degree in Business, Marketing, Communications, or Advertising

What We Offer:

  • Competitive pay and benefits package
  • Opportunity to work with a leading automotive retailer
  • Professional development and growth opportunities

Why Join Us:

Lithia & Driveway is a leading automotive retailer committed to providing exceptional customer experiences. We offer a dynamic and supportive work environment, with opportunities for growth and development. If you are a motivated and results-driven professional looking for a new challenge, we encourage you to apply for this exciting opportunity.



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