Paid Search Marketing Manager
3 days ago
At Liquid Web, we're on a mission to deliver exceptional hosting solutions that exceed our customers' expectations. As a Paid Search Marketing Manager, you'll play a critical role in driving targeted traffic and maximizing ROI across our paid search channels.
We're seeking a seasoned professional with a proven track record in campaign optimization and strategic acumen. If you're passionate about staying ahead of the curve in paid search marketing, we want to hear from you
Responsibilities:- Build and execute campaigns from the ground up, leveraging keyword research, competitive analysis, and ad copy generation
- Monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to increase efficiency and effectiveness
- Utilize advanced targeting options to reach specific audience segments based on demographics, interests, and behaviors
- Stay up-to-date on industry trends, algorithm updates, and best practices in paid search marketing
- Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
- Bachelor's degree in marketing, economics, computer science, mathematics, or a related discipline
- 4+ years of experience in paid search, preferably ecommerce or performance/direct response
- Understanding of Google paid search algorithm, ranking, and updates/changes in processes
- Experience managing Product Listing Ads (PLA)
- Experience with analytics platforms
- Intermediate experience in Microsoft Excel
- Strong mathematical, analytical, and communication skills
- Experience with A/B and multivariate testing and course correction
- Ability to effectively work together with stakeholders of varying skill sets across all levels
- Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription
- Traditional and Roth 401k with company matching
- Fun employer-sponsored events
- A collaborative team culture
- Consistent/set work hours
- Challenging non-redundant daily duties
- A voice in how things get done
- Access to ongoing training
We're an equal opportunity employer committed to diversity and inclusion. If you're passionate about delivering exceptional results and growing with a dynamic team, apply today
-
Paid Search Marketing Manager
3 weeks ago
Lansing, Michigan, United States Liquid Web Full timeUnlock Your Potential as a Paid Search Marketing Manager at Liquid WebAt Liquid Web, we're on a mission to deliver exceptional hosting solutions that exceed our customers' expectations. As a Paid Search Marketing Manager, you'll play a critical role in driving targeted traffic and maximizing ROI across our paid search channels.We're seeking a seasoned...
-
Marketing Manager
4 weeks ago
Lansing, Michigan, United States Volunteers of America National Services Full timeMarketing Manager Job SummaryWe are seeking a skilled Marketing Manager to join our team at Volunteers of America National Services. As a Marketing Manager, you will be responsible for coordinating marketing efforts, developing new referral sources, and maintaining referral tracking systems.Key Responsibilities:Develop and implement marketing plans and...
-
Marketing Manager
3 weeks ago
Lansing, Michigan, United States Volunteers of America National Services Full timeMarketing Manager Job OpportunityWe are seeking a skilled Marketing Manager to join our team at Volunteers of America National Services. As a Marketing Manager, you will play a critical role in developing and implementing marketing strategies to promote our Senior Community Care of Michigan - PACE program.Key Responsibilities:Develop and implement annual...
-
In-Market Promotions Manager
1 month ago
Lansing, Michigan, United States SoHo Experiential LLC Full timeJob OverviewThe Event Marketing Manager plays a crucial role in overseeing all promotional activities within the market. This full-time position focuses on ensuring that each event is executed flawlessly while aligning with the overarching brand strategy. The role involves a variety of key responsibilities aimed at delivering exceptional event experiences...
-
Life and Annuity Marketing Specialist
4 weeks ago
Lansing, Michigan, United States Michigan Farm Bureau Full timeJob SummaryWe are seeking a highly skilled Life and Annuity Marketing Specialist to join our team at Michigan Farm Bureau. As a key member of our marketing division, you will be responsible for developing and implementing marketing strategies to support our life and annuity products.Key ResponsibilitiesParticipate in corporate initiatives as a product and...
-
Life and Annuity Marketing Specialist
4 weeks ago
Lansing, Michigan, United States Michigan Farm Bureau Full timeJob SummaryWe are seeking a highly skilled Life and Annuity Marketing Specialist to join our team at Michigan Farm Bureau. As a key member of our marketing division, you will be responsible for developing and implementing marketing strategies to support our life and annuity products.Key ResponsibilitiesParticipate in corporate initiatives as a product and...
-
Marketing Specialist
4 weeks ago
Lansing, Michigan, United States Michigan Farm Bureau Full timeJob SummaryWe are seeking a highly skilled Marketing Specialist to join our team at Michigan Farm Bureau. As a Marketing Specialist - Life and Annuity, you will be responsible for developing and implementing marketing strategies to support the sales of life insurance and annuity products.Key ResponsibilitiesParticipate as a Marketing Division representative...
-
Life Insurance Marketing Specialist
7 days ago
Lansing, Michigan, United States Michigan Farm Bureau Full timeJob Title: Associate Life and Annuity Marketing SpecialistMichigan Farm Bureau is seeking a highly skilled Associate Life and Annuity Marketing Specialist to join our team. As a key member of our marketing division, you will be responsible for developing, implementing, and maintaining life and annuity marketing materials and training to support our...
-
Marketing Director
4 weeks ago
Lansing, Michigan, United States Volunteers of America National Services Full timeJob SummaryWe are seeking a highly skilled Marketing Manager to join our team at Volunteers of America National Services. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our programs and services.Key ResponsibilitiesDevelop and implement annual marketing plans and associated activities in...
-
Life Insurance Marketing Specialist
2 weeks ago
Lansing, Michigan, United States Michigan Farm Bureau Full timeJob Title: Associate Life and Annuity Marketing SpecialistMichigan Farm Bureau is seeking a highly skilled Associate Life and Annuity Marketing Specialist to join our team. As a key member of our marketing division, you will be responsible for developing, implementing, and maintaining life and annuity marketing materials and training to support our...
-
Head of Design Leadership
10 hours ago
Lansing, Michigan, United States Search 5.0 Full timeHead of Design OpportunitySearch 5.0 is partnering with a pioneering software company to find a visionary Head of Design to spearhead their design journey.This innovative tech startup is revolutionizing the health-tech space by blending cutting-edge solutions with user-centered design. As a key member of the team, you will play a pivotal role in shaping the...
-
Digital Marketing Specialist
2 weeks ago
Lansing, Michigan, United States The Nature Conservancy Full timeJob Title: Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team at The Nature Conservancy. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to engage our audience and drive conservation efforts.About the RoleThe ideal...
-
Marketing Operations Audience Coordinator
3 weeks ago
Lansing, Michigan, United States Volt Full timeMarketing Operations Audience CoordinatorVolt is seeking a highly skilled Marketing Operations Audience Coordinator to join our team in New York, NY. As a key member of our Paid Media Operations & Tech team, you will play a critical role in driving new subscriber growth and optimizing user acquisition via paid media campaigns.Key Responsibilities:Manage and...
-
Senior Product Marketing Manager
7 hours ago
Lansing, Michigan, United States Confluent Full timeAbout the RoleWe are seeking a skilled technical brand storyteller to join Confluent as a Senior Product Marketing Manager. In this role, you will partner with our content, customer, campaigns, and analyst teams to develop impactful messaging and assets that are integral to our go-to-market (GTM) motions.Key ResponsibilitiesOwn the data streaming platform's...
-
Territory Sales Manager
4 weeks ago
Lansing, Michigan, United States accordance search group Full timeJob OverviewWe are seeking a highly motivated and experienced sales professional to join our team as a Territory Sales Manager. This role will be responsible for driving sales growth and expanding our presence in the molecular diagnostics market.Key Responsibilities:Develop and execute sales strategies to achieve sales targets and expand our customer...
-
Deputy Market Manager
2 weeks ago
Lansing, Michigan, United States Infinity Enterprises Full timeAbout Infinity Enterprises:We are a dynamic company based in East Lansing, offering attractive employee benefits and opportunities for growth. Our employees receive fair compensation and enjoy perks like childcare subsidies and company pension plans. We also provide corporate benefits, company bicycle leasing options, and e-learning opportunities.Job Role:As...
-
Vice President, Business Development and Growth
4 weeks ago
Lansing, Michigan, United States Gilder Search Group Full timeAbout the RoleWe are seeking a highly motivated and experienced Vice President, Business Development and Growth to join our team at Gilder Search Group. As a key member of our leadership team, you will be responsible for spearheading business development initiatives and driving growth across our organization.Key ResponsibilitiesIdentify and analyze business...
-
Digital Marketing Specialist
3 weeks ago
Lansing, Michigan, United States The Nature Conservancy Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at The Nature Conservancy. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to engage our audience and drive conservation action.Key ResponsibilitiesDevelop and execute digital...
-
VP of Marketing Technology and Development
2 weeks ago
Lansing, Michigan, United States Michigan State University Federal Credit Union Full timeJob Title: VP of Marketing Technology and DevelopmentM3 Group is a leading digital marketing agency that helps businesses understand their target markets, prioritize efforts, and develop engaging content. As the VP of Marketing Technology and Development, you will play a critical role in driving the technical strategy, innovation, and execution of...
-
Lansing, Michigan, United States Lumen Inc Full timeAbout LumenLumen is a leading provider of innovative technology solutions that connect people, data, and applications. Our mission is to ignite business growth by delivering seamless, secure, and efficient connections. We're committed to building a culture of teamwork, trust, and transparency, where people power progress.The RoleWe're seeking an experienced...