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Senior Manager of Client Strategy

2 months ago

Dallas, Texas, United States PMG, Inc. Full time
About the Role

As a Senior Manager of Client Strategy at PMG, Inc., you will play a pivotal role in shaping the strategic direction for our clients while fostering a vibrant, diverse team of leads and supervisors. This dual-responsibility position will see you orchestrating the development of robust media plans, honing business goals, and managing budget forecasts. You will also fuel professional growth within your team.

Key Responsibilities
  • Drive Results: Drive results towards performance goals, track progress at an executive level, and report on these to key decision-makers.
  • Fiscal Responsibility: Exhibit fiscal responsibility as the owner of the budget and forecasts, with a focus on optimizing returns on ad spend. Identify opportunities to propose incremental budget enhancements.
  • Collaboration and Stakeholder Management: Navigate the client's internal structure adeptly, investing significant time in collaboration, and working with key stakeholders to overcome any roadblocks within a matrix organization.
  • Business Development: Establish lasting, mutually beneficial business relationships.
  • Executive-Level Communication: Lead executive-level communication and strategic planning, fostering strong relationships with key business stakeholders.
  • Performance Optimization: Understand and challenge the performance boundaries across various channels, including those managed internally and by external agencies.
  • Issue Resolution: Address any issues effectively and expediently to ensure your team meets or exceeds expectations.
  • Client Meetings: Play varied roles in client meetings, adjusting your involvement as needed.
  • Partnership Development: Collaborate with media leads to forge key partnerships (Google, Facebook, Amazon, etc.), ensuring our company stays at the cutting edge of opportunities and support.
Requirements
  • Education and Experience: A bachelor's degree or equivalent work experience, with 6+ years of relevant work experience in retail or consumer electronics, and 3+ years in a supervisory role.
  • Management and Team Development Skills: Demonstrated management and team development skills.
  • Digital Marketing Experience: Proven experience in multi-channel digital marketing and managing digital media campaigns with a strong focus on direct response and online sales/customer acquisition.
  • Analytical Background: Solid analytical background with experience managing budgets/KPIs from a comprehensive, cross-channel strategy perspective.
  • Industry Knowledge: Previous involvement with a large retail or eCommerce brand.
  • Attribution Methods: Familiarity with various attribution methods (MTA, MMM & Last Click) to optimize programs efficiently.
  • Analytical and Decision-Making Skills: Quick, accurate, and decisive analytical, forecasting, and decision-making skills.
  • Communication Skills: Excellent verbal and written communication skills.
  • Technical Skills: Strong proficiency with Excel and Powerpoint or Keynote for pulling reports and presenting to the clients.