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Senior Manager of Programmatic Media

2 months ago

Dallas, Texas, United States PMG Full time
Job Overview

PMG is a leading digital organization dedicated to connecting brands with their audiences. Our focus on people, combined with a data-driven approach, cultivates a rewarding work environment. We collaborate with some of the most renowned brands globally, placing individuals at the forefront of our mission to drive value, foster innovation, and transform businesses.

We are in search of a Senior Manager of Programmatic Media to enhance our expanding team. This role will serve as a pivotal resource for executive-level relationships, providing essential expertise and visionary leadership in programmatic strategies to propel innovation with our clients and platform partners.

The Programmatic team at PMG operates as both strategists and buyers, excelling in a vibrant and evolving market. Daily collaboration with PMG's media, strategy, creative, and technology teams ensures the delivery of comprehensive marketing strategies, supports integrated planning, and optimizes our clients' digital outcomes. Our team thrives on collaboration, consistently exceeding client expectations and achieving exceptional results through innovation and a commitment to excellence. Your potential to inspire innovation, develop teams, enhance your skills, and partner with some of the most influential brands is boundless at PMG.

Key Responsibilities

  • Direct the strategic and tactical implementation and enhancement of Programmatic initiatives.
  • Establish strategies for campaign architecture, targeting, and other programmatic elements aligned with client objectives.
  • Oversee the execution of Programmatic Media campaigns, including bid management, optimization, and weekly performance analysis across various platforms such as Display, Video, CTV, YouTube, and Native.
  • Communicate campaign strategies and updates to clients through regular calls and correspondence.
  • Lead a team of programmatic specialists, optimizing individual strengths and maximizing client outcomes.
  • Monitor campaign performance, recommending adjustments in spending or budget allocation, and addressing issues as they arise.
  • Identify growth opportunities and implement strategies to ensure client objectives are met while managing daily campaign operations.
  • Contribute to high-impact projects.
  • Build and maintain relationships with client contacts and media partners.
  • Act as the primary liaison for platform representatives, spearheading innovation, testing, learning roadmaps, and measurement strategies.

Qualifications & Experience

  • 6+ years of progressive experience in digital media and programmatic, with a focus on strategy, planning, and buying, managing multi-million dollar budgets, and executing initiatives.
  • 3+ years of management experience in digital, with responsibilities for team leadership, training, and career development in both technical and interpersonal skills.
  • Proven experience in managing client relationships and engaging with executive-level clients.
  • Bachelor's Degree or equivalent professional experience.
  • Strong analytical capabilities with proficiency in Microsoft Excel or SQL, Keynote, and PowerPoint.
  • Self-driven with a passion for learning new tools and technologies.

About PMG

PMG is a globally recognized independent digital firm committed to inspiring brands and individuals to realize their potential. Our approach, driven by shared success, combines business strategy, creative solutions, media expertise, and insights, along with our proprietary marketing intelligence platform, Alli, to deliver Digital Made for Humans™. With a team of over 500 professionals worldwide, we partner with brands such as Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods, operating in over 85 countries and earning accolades from prestigious industry awards.

Recognized by Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has achieved growth through a commitment to continuous improvement, integrity, and dynamic relationships. We are honored to be featured among Fast Company's Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to have been named to Ad Age's Best Places to Work for nine consecutive years.

Joining PMG means becoming part of an unparalleled company culture in the digital landscape. We are dedicated to serving our clients and delivering value, results, and innovation, which often requires resilience and adaptability. We prioritize the well-being of our team members, fostering an environment of continuous improvement.

We look forward to sharing more about PMG and the impactful work we do.

In alignment with our core values of inclusivity and continuous improvement, PMG is committed to fostering a diverse and inclusive workplace. We are proud to be an equal opportunity employer, believing that our growth is enhanced by bringing together individuals from varied backgrounds. PMG is dedicated to recruiting, employing, training, compensating, and promoting without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change.