Fresh Category Advisor
1 week ago
KEY RESPONSIBILITIES
- Drive the expansion and success of designated product categories through strategic sales initiatives, collaborating with targeted clients both independently and alongside Territory Managers.
- Offer in-depth product knowledge and sales assistance for all facets of the category, including promotional strategies, product details, recommended pricing, competitive analysis, and menu suggestions aimed at maximizing market penetration and achieving growth targets.
- Monitor and enhance key performance indicators across fresh categories, including sales growth, category penetration, and customer feedback; collaborate with Territory Managers to optimize product offerings and pricing strategies for new accounts.
- Facilitate category-specific product conversion initiatives and identify new sales opportunities based on product profitability and advantages.
- Support Territory Managers in onboarding high-potential accounts; accompany them on client visits to provide specialized product knowledge. Conduct training sessions focusing on priority penetration strategies, utilizing hands-on product demonstrations and training materials during sales meetings.
- Create and deliver effective sales and training materials in partnership with Category Management and Training departments.
- Showcase product applications and menu ideas at market and customer locations, providing expert consultation on key product features, benefits, and preparation methods.
- Contribute to category growth by gathering and sharing market intelligence and customer insights regarding product offerings, pricing trends, and innovations; assist in the development of marketing materials and events.
- Provide tailored business solutions to key clients, referring potential leads to the Business Solutions team to ensure a seamless transition.
- Address limited product inquiries from Territory Managers via phone or email.
- Offer minimal support to Territory Managers in non-prioritized sales activities.
- Perform additional duties as assigned by management.
SUPERVISION:
- Not applicable.
RELATIONSHIPS
- Internal: Category Management, Sales Teams, Chefs, Pricing
- External: Clients, Vendors
WORK ENVIRONMENT
- Hybrid: This position involves a combination of remote and office-based work.
MINIMUM QUALIFICATIONS
- A minimum of 5 years of experience in either the COP or Produce sectors with extensive product knowledge.
- Willingness to learn about the other category to effectively represent both COP and Produce.
- Strong verbal and written communication skills, along with solid interpersonal, presentation, and training abilities.
- Up to 25% travel required.
EDUCATION
- High School diploma or equivalent is required.
PREFERRED QUALIFICATIONS
- Skills in consultative selling.
- Experience in foodservice.
- Culinary training.
- Bachelor's degree.
PHYSICAL REQUIREMENTS
- Standard physical activities required for the role.
FREQUENCY OF ACTIVITIES:
STAND: Frequently
WALK: Frequently
DRIVE: Frequently
SIT: Frequently
LIFT:
1-10 lbs: Frequently
11-20 lbs: Frequently
21-50 lbs: Occasionally
51-100 lbs: Never
Over 100 lbs: Never
CARRY:
1-10 lbs: Frequently
11-20 lbs: Frequently
21-50 lbs: Occasionally
51-100 lbs: Never
Over 100 lbs: Never
PUSH/PULL: Occasionally
CLIMB/BALANCE: Occasionally
STOOP/SQUAT: Occasionally
KNEEL: Occasionally
BEND: Occasionally
REACH ABOVE SHOULDER: Occasionally
TWIST: Occasionally
GRASP OBJECTS: Occasionally
MANIPULATE OBJECTS: Frequently
MANUAL DEXTERITY: Continuously
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