Email Marketing Analyst

4 weeks ago


Silver Spring, Maryland, United States Choice Hotels Full time
About the Role

We are seeking a highly skilled Email Marketing Analyst to join our Loyalty Marketing Communications department. As a key member of our team, you will play a pivotal role in creating email templates, designing audience segmentation, and deploying email campaigns to drive brand awareness and revenue goals.

Key Responsibilities:

  • Use Choice's customer database to generate internal database information for direct marketing campaigns.
  • Work with data engineers to ensure accurate data loading into marketing technology tools and high levels of data hygiene.
  • Serve as liaison with the IT department and marketing vendor for database and marketing procedural changes.
  • Use specialized marketing technology software to manipulate data, segment customer audiences, and deploy email campaigns.

Requirements:

  • Bachelor's degree in a related field.
  • At least 3 years' experience in email deployment and data-driven communication tactics.
  • Proficient in Microsoft Outlook, Excel, PowerPoint, and Word.
  • Proficient in SQL, HTML, and data warehousing tactics.

About Choice Hotels

Choice Hotels International, Inc. is one of the largest lodging franchisors in the world, with nearly 7,500 hotels and 630,000 rooms in 46 countries and territories. We're a company that values innovation, teamwork, and customer satisfaction.


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