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Marketing Data Analyst

2 months ago

Silver Spring, United States Robert Half Full time
Job DescriptionJob DescriptionWe are offering an exciting opportunity for a Marketing Data Analyst in Silver Spring, Maryland. The chosen candidate will play an integral role in the marketing team, focusing on data analytics, campaign planning, and customer service. This role is within the marketing industry where you'll use your skills to analyze competitor behavior, generate insights from social media platforms, and create comprehensive dashboards for strategic decision-making.

Responsibilities:

• Analyze marketing data to identify trends and insights that will guide campaign planning and execution
• Utilize Google Analytics and Google AdWords to monitor and evaluate search performance and customer engagement
• Develop and maintain dashboards to visualize key performance indicators and provide actionable insights
• Leverage CRM tools to manage customer interactions and data, ensuring a high level of customer service
• Plan and execute marketing campaigns based on analytical findings
• Conduct competitor analysis to understand market trends and inform marketing strategies
• Use Facebook Insights to understand social media performance and guide social media strategy
• Provide reports on key metrics to assist in the evaluation of marketing effectiveness
• Participate in customer service activities, resolving customer inquiries, and maintaining accurate customer records
• Employ various analytics tools to measure and report on marketing performance.• Possession of a Bachelors / Honours Degree in a relevant field
• Proficiency in Analytics
• Experience in Campaign Planning
• Knowledge of Customer Relationship Management (CRM) systems
• Ability to Create Dashboards
• Familiarity with Google AdWords
• Expertise in Google Analytics
• Experience in KPI Reporting
• Proficiency in Competitor Analysis
• Demonstrated Customer Service skills
• Proficiency in Facebook Insights