Digital Marketing Manager

3 weeks ago


Carlsbad CA, United States Acushnet Full time
Job Title: Digital Marketing Manager - Vokey Wedges

We are seeking a highly skilled Digital Marketing Manager to join our team at Acushnet. This role will be responsible for developing and executing comprehensive digital marketing strategies and tactical plans to drive traffic, engagement, and sales for the Vokey brand.

Key Responsibilities:
  • Develop and implement digital marketing plans that align with our global brand goals and objectives.
  • Integrate various digital channels such as SEO, SEM, email marketing, social media, content marketing, and paid media campaigns.
  • Ensure consistency in messaging and branding across all digital platforms.
  • Work with the content team to develop engaging and relevant content for our website, blog, social media, and email campaigns.
  • Plan and execute content calendars to maintain a consistent posting schedule.
  • Manage paid media campaigns across various platforms, including Google Ads and Meta.
  • Monitor budget allocation and adjust to maximize ROI.
  • Collaborate with cross-functional teams to ensure a cohesive and integrated approach to marketing.
Requirements:
  • Bachelor's degree in marketing or communications.
  • Minimum of 8 years' experience in interactive marketing or website-related marketing or content development.
  • Golf experience preferred.
  • Golf knowledge and passion for the game required.
  • Knowledge of HTML, Flash, Photoshop, Illustrator, Fireworks, CMS systems, and video editing software.
How to Apply:

Candidates meeting the qualifications listed above are invited to submit their resume along with salary requirements via the apply button for this job at: https://www.acushnetgolf.com/careers



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