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Luxury Branding Designer

2 months ago


New York, New York, United States Effy Jewelry Full time
About the Role

We are seeking a highly skilled and creative Branding Designer to join our team at Effy Jewelry. As a Branding Designer, you will play a key role in shaping our brand identity through consistent and captivating visuals across all touchpoints.

Key Responsibilities
  • Develop and Maintain Brand Guidelines: Create and maintain comprehensive brand guidelines and standards that exude luxury and sophistication, ensuring consistency across digital, print, and packaging mediums.
  • Design Visual Elements: Create exquisite design assets including logos, typography, color palettes, and visual elements that reinforce the brand's prestige and resonate with our customer base.
  • Collaborate with Cross-Functional Teams: Collaborate closely with cross-functional teams to implement brand standards effectively into various projects, aligning with business objectives and customer expectations.
  • Conceptualize Print Materials and Packaging: Conceptualize and craft exceptional print materials and innovative packaging solutions that epitomize luxury and enhance the overall customer experience.
  • Develop Compelling Product Graphics and Promotional Materials: Assist in the development of compelling product graphics, promotional materials, catalogues, and brand campaigns tailored to our valued customers, enriching their journey with our brand.
  • Produce High-Quality Digital and Print Graphics: Produce high-quality digital and print graphics, animations, and interactive elements, ensuring a seamless brand experience across all touchpoints of the customer journey.
  • Review and Approve Design Deliverables: Review and approve design deliverables to ensure they adhere to brand guidelines and reflect the desired aesthetic and quality.
  • Conduct Regular Audits: Conduct regular audits to monitor brand compliance and identify areas for improvement or refinement, staying updated on industry trends and best practices.
  • Partner with E-commerce Team: Partner with the e-commerce team to seamlessly integrate packaging designs into online shopping experiences, ensuring a cohesive brand journey from browsing to purchase.
Requirements and Qualifications
  • Bachelor's Degree in Digital and/or Graphic Design: Bachelor's degree in digital and/or graphic design or a related field.
  • 3+ Years of Experience in Luxury Branding: 3+ years of experience in a creative role, with a focus on luxury branding and packaging.
  • Proven Expertise in Design Software: Proven expertise in professional digital and print design, demonstrated through a portfolio showcasing creativity and mastery.
  • Proficiency in Design Software: Proficiency in design software programs such as Adobe Suite and Figma.
  • Front-end Development Skills: Front-end development skills (HTML, CSS, and JS) are a plus but not required.
  • Exceptional Communication Skills: Exceptional ability to articulate design ideas and concepts for campaigns and projects, with a keen understanding of how these elements contribute to the overall customer journey.
  • Outstanding Team Player: Outstanding team player with exceptional organizational and technical skills.
  • Video Editing and Animation Skills: Proficiency in video editing and animation is desirable, enriching the brand's multimedia presence and enhancing customer engagement.