Digital Business Development Manager

6 days ago


New York, New York, United States Foursquare Full time
About Foursquare

We're Foursquare, a pioneering company in the geo-location space, providing innovative solutions to bridge digital and physical worlds. Our cutting-edge technology unlocks accurate and trustworthy location data, empowering businesses to answer key questions and uncover hidden insights.

Job Overview

We're looking for a talented Digital Business Development Manager to join our team in one of our office hubs - New York City, Chicago, Seattle, or San Francisco. As a key contributor, you'll drive the creation and execution of marketing strategies for new business and customer marketing, partnering with marketing colleagues and other departments to shape demand generation, brand presence, and marketing channel strategy.

You'll be responsible for developing and executing marketing campaigns that connect with our audience and provide measurable value, leveraging your expertise in marketing tools and technology.

Key Responsibilities:
  1. Lead the development of demand generation strategies to support lead gen (MQLs), new pipeline, and bookings goals for the marketers segment.
  2. Partner with marketing operations to manage paid media and organic social media management.
  3. Collaborate with customer success and product marketing teams to identify opportunities for upsell/cross-sell within our existing customer base.
Requirements

To excel in this role, you'll need:

  • 5+ years of experience in B2B, startup, or tech marketing.
  • A proven track record of building and scaling campaigns with a strong focus on ROI.
  • Expertise in marketing technologies, processes, and systems necessary to reach our audiences in digital channels.
  • Strong analytical skills with attention to detail.
Compensation

Foursquare offers a highly competitive annual total cash compensation range of $80,000-$110,000, depending on qualifications, skills, and competencies. Salary is just one component of our total compensation package, which includes restricted stock units, multiple health insurance options, and various benefits.



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