Email Marketing Strategist

2 weeks ago


Brentwood, Tennessee, United States Insight Global Full time

Email Marketing Strategist

The Email Marketing Strategist is essential in enhancing customer engagement through automated communication strategies, analytics, and innovative technology. This role utilizes Salesforce Marketing Cloud to design data-centric campaigns that support the organization's goals, collaborating with diverse teams to implement effective customer acquisition and retention initiatives.

Essential Skills and Qualifications

  • 5 years of experience in CRM for both B2C and B2B marketing
  • Proficient in SQL Query development
  • Familiarity with enterprise platforms such as Salesforce Marketing Cloud and Eloqua

Preferred Skills and Qualifications

  • Experience with enterprise Email Service Providers (ESPs) or CRM systems
  • Certifications in Salesforce Marketing Cloud

The primary responsibility of the Email Marketing Strategist is to focus on lead generation, nurturing, and retention across multiple marketing channels, with a work arrangement that includes onsite presence most days and remote work on designated days.



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