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Marketing Specialist

2 months ago

Brentwood, Tennessee, United States LBMC W Squared Full time

Marketing Specialist

We are looking for an enthusiastic and strategic Marketing Specialist to become a part of our team at LBMC W Squared. The Marketing Specialist will be instrumental in implementing marketing initiatives, crafting compelling content, and enhancing our marketing outreach. We seek a candidate who is exceptionally organized, proactive, and has a strong passion for marketing and communication. This position is a full-time hybrid role.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related discipline.

3-5 years of experience in a marketing capacity, ideally within a comparable sector.

Job Responsibilities:

  • Collaborate with various stakeholders, both internal and external.
  • Oversee social media, email marketing, and targeted promotional campaigns.
  • Lead marketing projects from conception to execution.
  • Effectively manage and allocate the marketing budget.
  • Handle social media accounts, schedule posts, engage with followers, and analyze performance metrics.
  • Conduct market analysis to identify trends, customer preferences, and competitive positioning to guide marketing strategies.
  • Evaluate and report on campaign performance, providing insights to enhance future marketing endeavors.
  • Ensure all marketing materials align with brand standards and maintain a cohesive brand identity.

About LBMC W Squared

LBMC W Squared is a leading provider of outsourced finance and accounting solutions. Our core values and vibrant culture make us an excellent workplace, and we have the accolades and personnel to substantiate this. We deliver scalable finance and accounting services that provide transformative value through process excellence, integration, automation, benchmarking, and decision support. Our team offers the necessary resources, systems, analysis, and reporting to effectively monitor financial performance for our clients.

Benefits and Perks

  • Comprehensive health, dental, and vision insurance options
  • Opportunities for employee development, training, and coaching
  • Paid maternity/paternity/adoptive leave
  • Health Savings Account (HSA)
  • 401K retirement plan
  • Incentives for CPA exam completion
  • Competitive paid time off
  • Flexible summer schedule
  • Casual dress code – "Dress for your workday"