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Paid Ads Coordinator

3 months ago

Brentwood, United States TMT Full time

Because we're GROWING, we are seeking a highly motivated and skilled Paid Ads Coordinator. This role involves configuring and managing paid ad campaigns across multiple platforms, and implementing strategies given by Digital Marketing Strategists, and ensuring all deliverables meet internal standards. The ideal candidate is detail-oriented, proactive, and eager to grow within a fast-paced digital marketing team.


As a full-time employee, you will qualify for great health insurance. This is an IN-OFFICE, position at our Brentwood, TN location.


This Is An Awesome Opportunity For Someone Who:

  • Loves a faster-paced, NO DRAMA environment where office politics, backstabbing, gossip, and negativity are NOT tolerated. You'll also enjoy a relaxed, casual dress code and culture.
  • Wants to work in an environment of excellence and CONSTANT LEARNING.
  • Appreciates people who take an ORGANIZED, SYSTEMATIC approach to achieving success.
  • Likes the idea of working for a smaller (but growing) company where your ideas and contributions directly impact the company's success, direction, and growth. We only hire top talent, so your opinions will matter throughout the organization here once hired.
  • Wants a position that will offer upward earning and career advancement; we want people who are interested in growth, learning, and becoming part of our team long-term.


Core Responsibilities:

  • Execute advertising campaigns for our digital marketing clients on multiple platforms, including Google, Microsoft, LinkedIn, and Facebook.
  • Assist Digital Marketing Strategists in implementing and optimizing campaigns.
  • Identify critical conversion points and drop-off points and optimize user funnels.
  • Manage budgets across multiple platforms to ensure cost-effective ad spend.
  • Measure and report the performance of all advertising campaigns and assess against goals (ROI and KPIs).
  • Identify trends/insights to optimize spend and campaign performance based on the data.
  • Identify and resolve any issues that arise during the execution of ad campaigns.
  • Ensure all ad campaigns comply with platform policies and industry best practices.
  • Create and manage audience targeting strategies to ensure ads reach the most relevant users.
  • Brainstorm new and creative growth strategies through B2B lead generation advertising with team and internal resources.
  • Collaborate with internal teams to create ads, landing pages, creatives, copy and other assets to optimize conversions.


Experience Requirements:

  • Ideally, at least 1-2 years digital marketing agency experience. B2B experience a plus.
  • Strong tactical skills setting up campaigns (Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads)
  • Experience optimizing and managing paid digital advertising campaigns.
  • Comprehensive knowledge of website and marketing analytics tools.
  • Strategic skills; be able to think independently and diagnose performance problems.
  • Ability to work in our Brentwood, TN office space.



Skills

  • Proficiency in using PPC management platforms (e.g., Optmyzr, or similar) to manage and optimize campaigns effectively.
  • Strong internal communication skills
  • Ability to document campaign optimizations and provide notes on qualitative and quantitative data.
  • Take extreme ownership of the role and work proactively and independently.