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Lead Marketing Account Strategist

2 months ago

Brentwood, Tennessee, United States Brookdale Senior Living Full time

Position Overview

Recognized as a top workplace for diversity, Brookdale Senior Living is dedicated to enhancing lives, including your own.

Join us in an environment that fosters personal and professional growth. Here, you will find more than just a salary; you will discover opportunities for career advancement through continuous learning and wellness programs.

We offer a comprehensive benefits package that includes:

  • Health, life, and retirement insurance options
  • Tuition reimbursement
  • Pet insurance
  • Adoption assistance
  • Various discounts for associates

This role is performance-based and may include bonuses or commission opportunities.

We encourage veterans, transitioning military personnel, and military spouses to apply.

Brookdale supports associates on their path to U.S. citizenship by covering naturalization application fees for eligible associates who have been with us for at least one year.

Key Responsibilities

As the Lead Marketing Account Strategist, you will oversee the account management team, guiding local community and corporate creative initiatives, strategies, and branding across various media channels. You will serve as the primary liaison between account executives and creative directors, ensuring alignment with Brookdale's branding standards.

  • Develop and mentor the account management team.
  • Collaborate with the account strategy team to ensure creative outputs reflect the Brookdale brand and are delivered on schedule.
  • Enhance and streamline creative workflow processes.
  • Implement and manage an analytics system to evaluate creative performance and optimization.
  • Direct the creative account team in delivering community and corporate projects within established guidelines, utilizing diverse tactics such as digital marketing, collateral materials, and direct mail.
  • Lead the creative strategy and output for the marketing department.
  • Act as the primary contact for local media agencies, developing comprehensive community media strategies.
  • Oversee project timelines and budgets to ensure cost-effectiveness.
  • Advise executive leadership on key advertising and branding strategies that align with corporate objectives.
  • Stay informed on industry trends and best practices to guide creative initiatives.
  • Facilitate communication between creative directors and account managers regarding project needs and processes.

Qualifications

Education: A Bachelor's Degree in Business, Marketing, Sales, or a related field is preferred. A minimum of two years of relevant experience is required, or an equivalent combination of education and experience.

Skills and Knowledge

Strong analytical skills and a deep understanding of organizational dynamics are essential for problem-solving. Candidates should possess advanced knowledge of the industry and functional disciplines, gained through extensive experience.

Physical Demands and Work Environment

  • Ability to stand, walk, and sit for extended periods.
  • Interaction with colleagues, residents, and vendors is required.
  • Occasional weekend or evening work may be necessary.
  • Travel may be required on occasion.

Brookdale Senior Living is an equal opportunity employer and maintains a drug-free workplace.

Salary Range

$62,490 - $79,608 annually

Job Category

Sales & Marketing

Position Type

Regular Full-Time