Global Events Director, Intelligent Devices Group

3 weeks ago

Morrisville, United States Lenovo Full time
Job Title: Global Events Director, Intelligent Devices Group

We are seeking a seasoned and visionary Global Events Director to spearhead the strategic planning and execution of Lenovo's presence at high-profile industry events such as CES, IFA, and MWC. This leader will collaborate across teams to orchestrate keynote speeches, product launch press conferences, and other high-impact activities designed to elevate Lenovo's brand presence and engage media, analysts, creators/influencers, customers, partners, and employees.

Key Responsibilities:
  • Strategic Event Planning & Execution: Lead the development and execution of a comprehensive, forward-looking events strategy that aligns with broader business objectives and fully integrates PESO media strategies to drive maximum exposure and engagement.
  • Media & Keynote Speech Planning: Work across teams to design and oversee large events and keynote presentations, incorporating PESO elements to enhance media outreach, thought leadership, and brand storytelling in collaboration with PR/comms team.
  • Leadership & Strategic Team Development: Lead a team of event marketing professionals, providing direction on strategic planning, media integration (across PESO), and execution of all event-related activities.
  • Strategic Vendor & Partnership Management: Build and maintain strategic relationships with key vendors, partners, and venues, ensuring long-term collaboration and strategic alignment with event objectives.
  • Event Analytics & ROI Evaluation: Lead post-event strategic analysis, assessing performance (and progress), media coverage across PESO channels, attendee engagement, and overall ROI.

Requirements:

  • 15+ years of experience in events marketing, with at least 5 years in a senior leadership role focused on strategic event planning, media integration, and large-scale event execution.
  • Experience in incorporating PESO (Paid, Earned, Shared, Owned) media into event strategies is required.
  • Strong understanding of the tech industry and a proven track record in managing strategic, high-profile industry events such as CES, MWC, and other global conferences.

Preferred Qualifications:

  • Strategic Visionary: Ability to see the bigger picture and craft events that not only engage attendees but also leverage the PESO model to drive long-term brand growth and corporate goals.
  • Leadership: Demonstrated success in building and leading high-performing teams, with a focus on strategic thinking and media integration.
  • Creative Problem-Solver: Ability to think strategically in fast-paced environments, finding innovative solutions to unforeseen challenges.
  • Analytical Thinker: Skilled in using data-driven insights to evaluate event performance, media coverage, and improve future strategies.

Additional Information:

Lenovo is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

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