Global Events Director

3 weeks ago


Morrisville, United States Lenovo Full time
Job Description

We are seeking a seasoned and visionary Global Events Director to spearhead the strategic planning and execution of Lenovo's presence at high-profile industry events such as CES, IFA, and MWC. This leader will collaborate across teams to orchestrate keynote speeches, product launch press conferences, and other high-impact activities designed to elevate Lenovo's brand presence and engage media, analysts, creators/influencers, customers, partners, and employees.

Key Responsibilities:
  • Strategic Event Planning & Execution: Lead the development and execution of a comprehensive, forward-looking events strategy that aligns with broader business objectives and fully integrates PESO media strategies to drive maximum exposure and engagement.
  • Media & Keynote Speech Planning: Work across teams to design and oversee large events and keynote presentations, incorporating PESO elements to enhance media outreach, thought leadership, and brand storytelling in collaboration with PR/comms team.
  • Leadership & Strategic Team Development: Lead a team of event marketing professionals, providing direction on strategic planning, media integration (across PESO), and execution of all event-related activities.
  • Strategic Vendor & Partnership Management: Build and maintain strategic relationships with key vendors, partners, and venues, ensuring long-term collaboration and strategic alignment with event objectives.
  • Event Analytics & ROI Evaluation: Lead post-event strategic analysis, assessing performance (and progress), media coverage across PESO channels, attendee engagement, and overall ROI.

Requirements:

  • 15+ years of experience in events marketing, with at least 5 years in a senior leadership role focused on strategic event planning, media integration, and large-scale event execution.
  • Experience in incorporating PESO (Paid, Earned, Shared, Owned) media into event strategies is required.
  • Strong understanding of the tech industry and a proven track record in managing strategic, high-profile industry events such as CES, MWC, and other global conferences.

Preferred Qualifications:

  • Strategic Visionary: Ability to see the bigger picture and craft events that not only engage attendees but also leverage the PESO model to drive long-term brand growth and corporate goals.
  • Leadership: Demonstrated success in building and leading high-performing teams, with a focus on strategic thinking and media integration.
  • Creative Problem-Solver: Ability to think strategically in fast-paced environments, finding innovative solutions to unforeseen challenges.
  • Analytical Thinker: Skilled in using data-driven insights to evaluate event performance, media coverage, and improve future strategies.


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