Strategic Marketing Director

3 weeks ago


Morrisville, North Carolina, United States Lenovo Full time

Job Title: Director of Marketing Strategy

Job Summary:

We are seeking an experienced Marketing leader to define and drive the multi-year marketing strategy for Lenovo's PC business. This role will play an integral part in supporting the One Lenovo initiative and driving the alignment of the PC marketing plan within the broader marketing of all Lenovo product and services portfolios.

Key Responsibilities:

  • Define and update the IDG global marketing Vision through the yearly planning process.
  • Lead the yearly planning process for the IDG global Marketing organization and in conjunction with the geo marketing organizations, business units, and corporate marketing.
  • Work closely with the global marketing teams to ensure plans align to and support the global marketing transformation priorities.
  • Establish KPIs for a global IDG marketing organization and work with the Analytics & Reporting team to ensure performance is measured, tracked, and used as input to create a closed loop planning process.
  • Establish principles for alignment of marketing investment with business priorities and marketing priorities across organizations (Global & Geo).
  • Collaborate with Geo and Segment leads to establish principles for allocation and utilization of Strategic budgets.
  • Collaborate with Alliances leads (inside and outside of marketing) and Alliance partners to collaborate on strategic opportunities for joint initiatives.

Requirements:

  • 10+ years' experience defining and driving strategic marketing plans, preferably in the technology sector.
  • Demonstrated understanding of technology trends and marketing best practices in the technology sector.

About Lenovo:

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).



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