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Senior Manager, Programmatic Media

2 months ago

New York, New York, United States MediaMonks Full time
About the Role

The Senior Manager, Programmatic Media role is a key position within the Media.Monks, Performance.Monks unit. As part of the Programmatic & Digital Media team (P&M), you will help develop and execute direct buys with online publishers, as well as programmatic media buying across various ad mediums. Your primary responsibility will be to oversee the day-to-day setup, trafficking, monitoring, and optimization of programmatic media campaigns across multiple buying platforms. You will serve a portfolio of clients and collaborate with an integrated team to ensure media plans are delivered flawlessly in line with customer processes and standards.

Responsibilities:
  • Lead the client-facing programmatic digital media efforts on account teams, working closely with account leads, paid search leads, and paid social leads
  • Develop and implement the strongest digital media plans across programmatic and direct partners based on client goals
  • Set up and launch programmatic media campaigns across various DSPs
  • Identify and select direct media partners across top publications through RFPs
  • Oversee the RFP, launch, and post-campaign stages with various media publications
  • Coordinate with ad ops on ad trafficking in DCM and guide floodlight and tracking setup for new advertisers
  • Monitor media in-flight campaign pacing, budgets, optimizations, and results, both in-flight and post-buy
  • Troubleshoot trafficking issues related to creative, publisher implementation, and escalate to 3rd party vendors
  • Create reports and provide data-driven recommendations to optimize campaigns towards client KPIs
  • Measure campaign impact and effectiveness using quantitative and qualitative metrics to share with account leads and clients
  • Stay up-to-date with industry trends, best practices, and emerging technologies to ensure innovative and impactful marketing efforts

About You
  • 4+ years of experience in programmatic ads management
  • Experience working with at least one of the following: DV360, The Trade Desk, Amazon DSP, StackAdapt, 6sense, Demandbase, etc.
  • Experience working with or familiarity of DCM
  • Experience with CTV/OTT, digital audio, native, high impact, or direct buys (at least 1 category)
  • Experience presenting programmatic and digital media performance and strategy in a client-facing scenario
  • Passion for data analysis and navigating Excel spreadsheets

What We Offer

At Media.Monks, we believe in fostering an environment where diverse perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants from all backgrounds who are excited to contribute to our mission.

We offer a range of benefits, including excellent medical, dental, and vision insurance, generous PTO, 401k with company contribution, paid parental leave, and a globally diverse and inclusive culture with employee resource groups. We are committed to sustainable growth and have made a commitment to The Climate Pledge.