Programmatic Media Director

4 weeks ago

New York, New York, United States Publicis Groupe Full time
Job Description

The Associate Media Director, Programmatic role is a key position within our organization, responsible for overseeing the day-to-day management of programmatic campaigns and strategies. This individual will lead a team of analysts and managers, providing guidance and support to ensure the successful execution of client media buys in the DSP.

Key Responsibilities:

  • Manage a programmatic team responsible for client media buys in the DSP
  • Direct the execution of brand programmatic deliverables to meet/exceed expectations
  • Solid knowledge of the programmatic landscape – system setups on both DSP & DMP
  • Develop, grow, and maintain relationships through exceptional client service
  • Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
  • Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
  • Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
  • Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
  • Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
  • Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
  • Partner with analytics team on campaign measurement reporting and insights generation
  • Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Lead and assist in coaching, managing, and educating a team of Analysts, Sr. Analysts, and Managers

Qualifications:

  • Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 5+ years of directly related experience preferably in the programmatic media space
  • 2+ years of experience managing a team
  • Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
  • Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
  • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, and communication skills
  • Strong client facing experience with the ability to identify risks and effectively manage through issues
  • Strong project management skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

Compensation Range:

$91,000- $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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