Programmatic Media Director

3 weeks ago


New York, New York, United States SSCG Media Full time

Job Summary

SSCG Media is seeking a highly skilled Programmatic Media Director to lead our programmatic media initiatives. The ideal candidate will have a strong background in programmatic media and experience driving growth through innovative strategies and technologies.

Key Responsibilities

  • Drive programmatic media growth for pharmaceutical and biotech clients, leveraging external and internal tools and resources.
  • Develop and execute programmatic media strategies, working closely with senior leadership and cross-functional teams.
  • Partner with planning teams to prepare and present cohesive media recommendations tied to brand, audience, creative messaging, and campaign objectives.
  • Oversee and manage the day-to-day operation of programmatic activity, including training and growing the career development of the full programmatic team.
  • Establish key measures for success and provide data and optimization insights to planning teams and clients.

Requirements
  • Bachelor's degree in a quantitative discipline or related field.
  • 5-8 years of media agency experience, with 3-5 years of hands-on programmatic experience.
  • Pharma experience is a plus.
  • Excellent communication skills and ability to distill highly technical information for a non-technical audience.
  • Proven ability in training and leadership capability.
  • Experience working with large data sets and deep understanding of analytical methodologies and data evaluation.

What We Offer
  • A competitive salary range of $160,000 - $180,000.
  • A total compensation package that includes a comprehensive benefits program, retirement plan, and opportunities for professional growth and development.

About SSCG Media
  • We are a leading media agency dedicated to delivering innovative solutions for our clients.
  • We are committed to hiring and developing exceptional talent and creating a diverse and inclusive work environment.


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