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Programmatic Media Specialist

1 month ago

New York, New York, United States Harnham Full time
Programmatic Media Specialist

We are seeking a highly skilled Programmatic Media Specialist to join our team. As a Programmatic Media Specialist, you will be responsible for developing and executing custom programmatic strategies and campaigns across multiple digital channels.

Key Responsibilities:
  • Develop and execute custom programmatic strategies and campaigns across CTV/OTT, OLV, Native, DOOH, High Impact, and Display advertising.
  • Create and manage Key Performance Indicators (KPIs) to evaluate the success of programmatic campaigns.
  • Present campaign strategies, performance reports, and insights to clients and internal stakeholders using PowerPoint.
  • Handle Ad Trafficking through Google Campaign Manager (GCM).
  • Utilize Excel for data analysis and reporting.
  • Leverage YouTube programmatic experience to potentially bring back in-house programmatic work from an outsourced provider, focusing on cost savings and operational efficiency.
Required Skills and Experience:
  • Proven experience in real-time bidding and programmatic advertising.
  • Demonstrated ability to develop and manage client campaigns across CTV/OTT, OLV, Native, DOOH, High Impact, and Display.
  • Proficiency in creating custom programmatic strategies and implementing KPIs.
  • Strong skills in presenting information to clients and stakeholders.
  • Experience with Ad Trafficking through Google Campaign Manager (GCM).
  • Advanced proficiency in Excel for data manipulation and analysis.
  • Experience with YouTube programmatic advertising is highly desirable and will impact salary flexibility.
  • Familiarity with the following technologies: Trade Desk, DV360, Amazon DSP, Ad Exchanges, SSPs, Google Campaign Manager.

Please register your interest by sending your Resume to Oisin Ennis via the Apply link on this page.