Programmatic Media Strategist
3 weeks ago
**Job Summary**
Publicis Groupe is seeking a highly motivated and technically savvy Associate Director to oversee the day-to-day management of programmatic campaigns and strategies. This role requires expertise in both programmatic campaign management and strategy, as well as strong leadership skills and professionalism.
**Key Responsibilities**
- Manage a programmatic team responsible for the client's media buys in the DSP
- Direct the execution of brand programmatic deliverables to meet/exceed expectations
- Develop, grow, and maintain relationships through exceptional client service
- Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
- Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
**Requirements**
- Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 5+ years of directly related experience preferably in the programmatic media space
- 2+ years of experience managing a team
- Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
**What We Offer**
- Competitive compensation package
- Opportunities for professional growth and development
- A dynamic and collaborative work environment
**About Publicis Groupe**
Publicis Groupe is a global communications planning and media leader with a history that dates back over 80 years. We are an agency still grounded in our founding principle that people are at the center of all we do.
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