Social Media Content Manager
2 weeks ago
The Corporate Communications team is dedicated to articulating Vanguard's narrative with precision, relevance, and empathy across various audiences and channels. We understand our responsibility in providing clients with optimal investment opportunities, aiming to inspire, inform, and educate through our efforts. We are in search of a Social Media Content & Strategy Manager (M3) to enhance our Corporate Social Media team. In this dual-role position, you will guide a group of skilled content strategists, writers, and designers tasked with managing Vanguard's organic social media footprint while acting as a key liaison for significant internal stakeholders.
Key Responsibilities:
- Develop and execute a data-driven social media strategy to engage diverse audiences and narrate compelling stories.
- Provide counsel on leveraging social media to achieve business objectives, staying updated on the latest innovations and platform developments to inform strategic decisions.
- Foster a deep understanding of social media dynamics, ensuring content is tailored to meet audience expectations across platforms.
- While formal leadership experience is not mandatory, a background in mentoring, coaching, or training within social media roles is advantageous.
Ideal Candidate Profile:
- Enthusiastic about social media, data analytics, platform innovations, audience engagement, and technological advancements.
- Capable of inspiring, leading, and nurturing a team of social media professionals.
- Skilled in building collaborative and inclusive relationships with stakeholders, serving as a social media authority across the organization.
- Responsible for crafting and implementing a robust social media strategy, overseeing content curation, publication, and archival for all corporate channels.
- Utilizes data to create engaging, innovative content that aligns with enterprise messaging and captivates both new and existing audiences.
- Recruit, assess, and supervise team members, providing necessary guidance and training to foster their development.
- Manage complex relationships with internal and external stakeholders, evaluating client needs through consultations and influencing decisions.
- Lead social media marketing initiatives, ensuring communication prioritization to maximize impact on target audiences and business goals.
- Oversee the internal review and approval process for materials, collaborating across divisions to gather feedback and ensure consistency with Vanguard's standards.
- Enhance social media marketing effectiveness through process improvement initiatives, adapting to evolving industry standards.
- Maintain comprehensive knowledge of social media marketing practices and emerging trends, keeping senior management informed.
- Generate campaign reports, providing actionable insights based on data analysis and presenting findings to inform social media strategies.
- Mitigate risks associated with social media activities, conducting audits and communicating solutions to management and stakeholders.
- Engage in special projects and perform additional duties as assigned.
- A minimum of five years of relevant experience, with two years in marketing preferred.
- An undergraduate degree or equivalent combination of training and experience; a graduate degree is preferred.
At Vanguard, we are committed to transforming the investment landscape. Our approach is rooted in values, ensuring that when we invest with clarity and care, we achieve greater returns. We strive to make success accessible to all, and we are dedicated to doing the right thing for our clients and communities.
Diversity and Inclusion:
Vanguard's commitment to diversity and inclusion is integral to our culture. We believe that building diverse and effective teams is essential to serving our clients and achieving our core purpose. When every team member feels valued and included, our capacity for collaboration and innovation is significantly enhanced.
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