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Director of E-commerce

1 month ago

Washington, Washington, D.C., United States Stio Full time
About Stio

Stio is a leading omni-channel mountain brand that designs, develops, and sells innovative apparel, footwear, and accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers products via e-commerce, catalog, and its Mountain Studio retail locations.

Job Summary

We are seeking a highly motivated and experienced Director of E-commerce to oversee the growth, performance, and ongoing operations of our e-commerce sales channel. The ideal candidate will have a strong background in e-commerce operations, leadership, and strategic planning, with a proven track record of driving revenue growth and margin maximization.

Key Responsibilities
  • Develop and execute a holistic merchandising strategy aligned with business goals, focusing on optimizing product assortment, pricing, and promotional strategies to drive online sales and overall profitability.
  • Lead, mentor, and inspire a high-performing digital team, fostering a culture of innovation, collaboration, and continuous improvement through testing and analysis.
  • Utilize advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring that data-driven recommendations and decisions are made to enhance the customer journey and increase conversion rates over time.
  • Champion the customer experience by implementing best-in-class merchandising practices, including effective product categorization, cross-selling, upselling, and personalized recommendations through the use of modern search and/or AI tools and platforms.
  • Collaborate closely with cross-functional teams, including marketing, product, supply chain, and operations, finance, and retail to ensure seamless execution of merchandising initiatives and alignment with business goals and GTM priorities.
Requirements
  • Bachelor's degree or greater ideal.
  • 5+ years in e-commerce management.
  • 3+ years of Shopify experience.
  • 3+ years of overseeing a team and developing direct reports.
  • 3+ years of outdoor industry experience.
  • 3+ years of clothing and apparel management.
  • Experience in a robust GTM-oriented environment.
  • Excellent communication, strategic thinking, and analysis skills.
  • Effective with Microsoft Office and Google products.
What We Offer
  • Company-paid medical, dental, and vision plans.
  • Company-paid long-term disability and term life.
  • Employee assistance program.
  • 401(k) with match.
  • Generous paid time off policies.
  • Gear test, perks, and more.