Marketing and Communications Director

4 weeks ago

Washington, Washington, D.C., United States Capitol Riverfront Business Improvement District Full time

The Capitol Riverfront Business Improvement District is seeking a highly skilled Marketing and Communications Director to lead our team in promoting the neighborhood as a vibrant destination for commerce, shopping, dining, nightlife, and tourism.

This innovative professional will be responsible for managing all marketing and communications efforts, including PR initiatives, advertising campaigns, and digital marketing strategies.

The ideal candidate will have a strong background in marketing, public relations, and communications, with experience working in public affairs and community engagement.

Key responsibilities include:

  • Developing and implementing a comprehensive marketing and communications plan to promote the Capitol Riverfront neighborhood
  • Managing a team of employees and contractors to achieve marketing and communications goals
  • Collaborating with the BID Leadership Team to develop and implement organizational strategy
  • Designing and implementing a strategic digital media plan to maximize engagement and inform perception
  • Ensuring the BID website is current and useful
  • Developing and disseminating digital content across relevant platforms

The successful candidate will have a Bachelor's Degree in Business, Communications, Journalism, Political Science, Economic Development, or a related field, and 7+ years of experience in marketing, public relations, advertising, and strategic communications.

They will also have experience working in public affairs with government, stakeholder, and community groups, and knowledge of and experience with social media platforms, graphic/digital design software, and computer skills.

The ideal candidate will be entrepreneurial, energetic, imaginative, well-organized, and capable of functioning effectively in a very independent situation.

They will also have outstanding customer service skills, in person and electronic, and the ability to work varied hours, including nights and weekends.

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